Supply Billboards

Understanding the Local Demographics and Economy

Supply, NC, is part of a region that has seen significant growth. Brunswick County is one of the fastest-growing counties in North Carolina, with a population increase of 21.8% from 2010 to 2020, reaching approximately 136,693 residents in 2020. This growth is driven by both retirees and families attracted to the area's natural beauty and quality of life. The median household income in Brunswick County is approximately $54,000, which suggests a diverse socio-economic demographic. The county also boasts a homeownership rate of around 76%, indicating a stable residential community.

Advertisers should consider targeting messaging that resonates with both retirees and younger families. Emphasizing community and lifestyle in billboard visuals can be particularly effective. For instance, featuring imagery of family-friendly activities or serene coastal scenes could attract attention and engagement from these key demographics.

Seasonal Tourism and Traffic Patterns

Supply serves as a gateway to popular vacation spots like Holden Beach and Oak Island Brunswick County Tourism Development Authority, over 1.5 million visitors come to the county annually. This influx of tourists provides a prime opportunity for advertisers to capture the attention of a transient audience with billboards in Supply.

Using Blip's scheduling feature, advertisers can focus their campaigns during peak travel times, such as weekends and holidays, to maximize exposure. Additionally, placing billboards along key routes like U.S. Route 17 NC Highway 211 can capitalize on high traffic volumes during these periods. For instance, U.S. Route 17 sees an average annual daily traffic (AADT) of over 20,000 vehicles, making it a high-impact location for billboard rental in Supply.

Leveraging Local Events and Attractions

Supply and its surrounding areas host numerous events throughout the year, from local festivals to farmers' markets. The Brunswick County Intercultural Festival, for example, celebrates the region's diverse cultural heritage and attracts attendees from across the county. Aligning billboard campaigns with these events can enhance relevance and engagement.

Moreover, the nearby Green Swamp Preserve, managed by The Nature Conservancy, and the Shallotte River Swamp Park offer unique attractions that draw nature enthusiasts. Advertisers can create dynamic content that highlights these attractions, appealing to the eco-conscious traveler and encouraging exploration.

Community Engagement and Local Media

Community involvement is a strong value in Supply. Engaging with local businesses and organizations can amplify the impact of billboard advertising. Partnering with popular local establishments, such as restaurants or boutiques, for co-branded campaigns can foster a sense of community and mutual support.

Local media outlets like The Brunswick Beacon provide insights into community interests and happenings. Staying informed about local news can aid advertisers in crafting messages that resonate with the community's current topics of interest.

Conclusion

Advertising in Supply, North Carolina, offers unique opportunities to engage with a growing and diverse audience. By understanding the local demographics, capitalizing on tourism trends, leveraging local events, and engaging with the community, advertisers can create compelling and effective digital billboard campaigns. Utilizing Blip's flexible platform for Supply billboard advertising allows for strategic targeting and scheduling, ensuring that campaigns reach the right audience at the right time.