Billboard advertising in South Dakota has never been easier
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As a local expert in billboard advertising,we have created a comprehensive guide to help advertisers create successful campaigns in South Dakota. This guide is divided into different sections covering topics such as the local population demographics, popular activities in the area, the advertising DMA, and local road and traffic patterns. By providing valuable information about the region, this guide aims to help advertisers make informed decisions about their billboard advertising strategies. Whether you are a local business or a national brand, this guide will provide you with the necessary information to create effective and impactful billboard advertisements in South Dakota.
As a South Dakota billboard advertiser, understanding the demographic makeup of the local population is crucial in developing a successful campaign strategy. South Dakota is a state with a unique population that has distinct characteristics that should be considered when creating billboard ads.
According to the United States Census Bureau, South Dakota has a population of approximately 884,659 as of July 2021. The state ranks as the 46th largest state by population but has a relatively large area with a population density of only 11 individuals per square mile. This makes the state's rural population an important demographic for billboard advertisers to consider.
The median age in South Dakota is 36 years old. The age distribution in South Dakota is evenly distributed, with 23.7% of the population being under 18, 60.5% being between 18-64, and 15.8% being 65 years or older. When creating a billboard campaign strategy, advertisers should keep in mind that messaging and graphics should appeal to a broad age range.
South Dakota has a relatively even distribution of males and females. The state's female population makes up 50.48%, while males make up 49.52%. Advertisers should take this into consideration when creating ads to make sure that they appeal to both genders equally.
The largest ethnic group in South Dakota is the White population, which makes up about 83.4% of the total population. Native Americans are the second-largest ethnic group, accounting for about 9.6% of the population. Hispanic or Latino of any race make up about 3.8% of the population. When creating billboard ads, advertisers should take into account the ethnic and racial makeup of the local population to tailor their message to resonate with the intended audience fully.
South Dakota has a high school graduation rate of 88.3%. The highest level of education attained by 25 years and over are as follows; high school diploma 24.9%, some college or associate's degree 29.3%, and bachelor's degree or higher at 22.5%. When developing billboard ads, advertisers may want to consider this information to ensure that the language and messaging are easy to understand for a broad audience.
When creating billboard campaigns in South Dakota, advertisers should consider the population's unique characteristics. Understanding the demographic makeup of the population is essential in creating billboard ads that resonate with the intended audience. By keeping in mind the state's population size, age distribution, gender distribution, ethnic and racial makeup, and education level, advertisers can create highly effective billboard campaigns that maximize their impact and reach.
South Dakota is a state with a diverse range of activities and interests, making it important for billboard advertisers to tailor their advertisements to appeal to the local audience's preferences. Here are some popular activities in South Dakota that billboard advertisers should consider when creating their ads:
South Dakota is known for its scenic beauty and outdoor recreational opportunities. Advertisers can consider showcasing activities such as hiking, fishing, boating, camping, and hunting. With the Black Hills National Forest, Mount Rushmore National Memorial, and Badlands National Park, it's no surprise that outdoor activities are popular among locals and tourists alike.
Tourism is a major industry in South Dakota, with millions of visitors each year. Advertisers can feature popular attractions such as the Sturgis Motorcycle Rally, Deadwood, Wall Drug, and the Corn Palace. Additionally, South Dakota is home to several traditional Native American reservations, and advertisers can consider featuring cultural events or attractions.
There are many unique points of interest throughout the state that can be highlighted in billboard advertisements. For example, the Mitchell Prehistoric Indian Village is an archaeological site that showcases the history of Native American culture in the area. In Aberdeen, visitors can check out the Storybook Land theme park, which recreates classic children's stories through exhibits, rides, and more.
South Dakota has a varied and lively culture, with plenty of music festivals, fairs, and other events that bring people together. Local advertisers can consider featuring popular venues for events, such as The District or the Sanford Pentagon in Sioux Falls, or places like the Denny Sanford Premier Center in Rapid City that draw large crowds.
Overall, South Dakota is a state with a lot to offer, and billboard advertisers can find great success by showcasing its unique offerings in their ads. By highlighting popular recreational activities, tourist attractions, points of interest, and cultural venues, advertisers can appeal to their target audience's interests, and create an ad that resonates with local residents and visitors alike.
South Dakota is part of three Designated Market Areas (DMAs) in the United States:
DMAs are geographic areas defined by Nielsen Media Research that are used to measure television audiences for rating purposes. However, DMAs are also used by marketers and advertisers to target specific geographic areas for advertising campaigns, including billboard advertising.
The Sioux Falls DMA covers 29 counties in South Dakota, Minnesota, and Iowa. The population of the DMA is over 500,000 people, with Sioux Falls being the largest city in the area. Advertisers targeting the Sioux Falls DMA can reach a diverse audience, with a mix of urban and rural communities.
Some popular outdoor advertising locations in the Sioux Falls DMA include:
The Rapid City DMA covers 32 counties in South Dakota, Wyoming, and Nebraska. The population of the DMA is just over 200,000 people, with Rapid City being the largest city in the area. Advertisers targeting the Rapid City DMA can reach a more rural audience, with a focus on outdoor activities and tourism.
Some popular outdoor advertising locations in the Rapid City DMA include:
The Mitchell DMA covers six counties in South Dakota. The population of the DMA is just under 65,000 people, with the city of Mitchell being the largest city in the area. Advertisers targeting the Mitchell DMA can reach a more localized audience, with a focus on agriculture and small-town values.
Some popular outdoor advertising locations in the Mitchell DMA include:
Understanding the demographics and psychographics of the different DMAs in South Dakota can help advertisers make informed decisions about their outdoor advertising campaigns.
South Dakota has an extensive network of interstate highways and roadways that can be a boon to billboard advertisers seeking to reach their target audience. Here are some of the major routes that you need to consider:
Interstate 29 runs from the Iowa border in the south to the North Dakota border in the north, and passes through Sioux City, Sioux Falls, and Brookings along the way. This is an important route for billboard advertisers targeting residents and visitors alike.
Interstate 90 is a pivotal route that spans the state from the Minnesota border in the east to the Wyoming border in the west, passing through Sioux Falls, Mitchell, Rapid City, and other major cities on the way. Billboards on this route can attract both cross-country travelers and local residents alike.
Route 14, also known as the Black Hills Highway, runs through the heart of the Black Hills region and provides access to Mount Rushmore, Deadwood, and other attractions. This route is a must for advertisers targeting tourists and travelers who are visiting the area.
Route 212 connects Minnesota and Wyoming, passing through the southeastern corner of South Dakota along the way. This route is important for advertisers targeting residents and businesses in the region.
Route 34 traverses South Dakota from east to west, passing through the prairies and farmland of the state. This is an important route for advertisers targeting rural communities and agricultural businesses.
When planning your billboard ads in South Dakota, be sure to consider the major routes that pass through the state. Keep in mind that different routes may be more heavily traveled during different times of the year, so it's important to do your research and tailor your ads to the specific needs of your target audience.