Highway Billboard Advertising on Digital Screens Nationwide

Self-Serve. Simple. Flexible. Built to Scale.

Reach thousands of drivers every day with highway billboard advertising on Blip's self-serve platform. These digital billboards on highways place your message directly in front of potential customers during daily commutes. Pick your screens along major interstates and high-traffic routes, set your budget, and go live in minutes. No contracts, no minimums, no broker required.

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Trusted by Leading Brands

Cost

Highway billboard cost on Blip is completely flexible. You pay per display, so you're in control of your advertising budget. Set a daily spend that works for your business and adjust it anytime. No contracts, no commitments, no surprises.

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Highway Billboard Locations

From interstate on-ramps to busy highway corridors, place your highway billboards exactly where drivers will see them. Blip's marketplace gives you access to thousands of digital screens across the country. Pick the locations that matter most for your business.

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Billboard advertising has never been easier

Here's How it Works

Step One

Choose your favorite location

Pick where you want your ads to live (and shine!). Browse billboards for rent at one location or across multiple markets.

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Why Choose Blip for Programmatic Billboard Advertising

Direct Access

Access premium digital highway screens without brokers, agencies, or sales calls.

Peak-Time Targeting

Schedule ads around high-traffic periods like morning and evening commutes to reach more drivers when demand is highest.

Flexible Budgeting

No contracts or minimum spend, so you can test a highway stretch without long-term commitment.

Pay-Per-Display

Pay per blip with Blip's 8-second display model, starting as low as $0.01 per display.

Live Performance Tracking

Use real-time analytics to track impressions, monitor performance, and adjust your campaign as it runs.

Creative Control

Digital screens let you update messaging, swap creative, or pause your campaign anytime without extra fees.

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Blip Success Story: Mr. Charlie’s Chicken Fingers

A local Utah restaurant placed four digital highway billboards near Interstate 15 exits to build awareness for a new location. The campaign ran for four months with a modest budget and delivered results that went straight to the bottom line.

3M Estimated Impressions
4 Billboard Placements
+20K Revenue increase in the final campaign month
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Billboards aren’t just seen. They stay with people.

81% of people notice billboards
1 in 3 Google the business on the billboard
19% of billboard viewers visit the physical business on the billboard

Source: OAAA, Out of Home Advertising Study 2019

Ready to Put Your Brand on a Highway Billboard?

Set up your first highway billboard campaign in minutes with no contracts and no minimum spend.

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Frequently Asked Questions About Highway Billboards

What is a highway billboard?

A highway billboard is a large outdoor advertising sign placed along a major interstate, expressway, or arterial road. These signs are designed to be visible to drivers at highway speeds and are typically positioned near on and off ramps or high-traffic stretches where vehicle volume is consistent throughout the day. Highway billboards are one of the most widely recognized forms of out-of-home advertising.

What are highway billboards called?
How much does a highway billboard cost?
What makes billboards on highways different from other billboard placements?
What states ban highway billboards?
How do I advertise on a highway billboard with Blip?
What makes highway billboard advertising effective?
Can I choose which highway my billboard runs on?
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