SafeSiblings.org is a nonprofit organization based in Naples, Florida, founded by a survivor of sibling abuse. With over 30 years of research and lived experience, the organization focuses on raising awareness around sibling abuse, bullying, and sexual violence. Their mission is to prevent sibling abuse before it begins by educating the public and destigmatizing the conversation around it, making it easier for people to seek help and support.
As Elizabeth Rosinski founder shared, “The number one way to prevent it is to raise awareness. Put it on a billboard, get people talking. First step: spread the word.”
In early 2024, SafeSiblings.org invested $10,000 in a traditional static billboard campaign. However, they quickly realized they needed something more flexible, efficient, and nationwide to amplify their message. That’s when they found Blip.
SafeSiblings.org began using Blip Billboards in mid-March 2025, launching a total of 58 campaigns across the U.S. within just five days. They were impressed with Blip’s ability to quickly run nationwide campaigns without the hefty price tags or long-term contracts of traditional billboards.
They focused on a simple, powerful creative: a question that would immediately grab attention:
Sibling Abuse? SafeSiblings.org
Thanks to Blip’s flexibility, SafeSiblings.org saw immediate increases in website traffic and the ability to run highly targeted campaigns across key markets. “If we run a campaign in Chattanooga, Atlanta, or even smaller surrounding cities, I can get the board up the same day. Whether I get 13 Blips or 75 Blips, depending on the location and competitiveness of the board, we still see website traffic increase in that city’s zip code–within the same hour” she shared.
1. Fast, Nationwide Reach
By running short, hourly bursts of billboards in multiple cities, SafeSiblings.org was able to maximize their limited budget while achieving national awareness. “We don’t need to wait for weeks or months for a board to go live, ” she added. “We have a contact in the OOH space who told us it wouldn’t even be worth it to run our campaign for an hour. We ignored them and because of that we found a strategy that works.”
While the rapid impact is attributed to the direct and potentially triggering nature of their message addressing sibling abuse; the founders’ understanding of what an effective billboard is contributed to the rapid results, noting that they have all of just two seconds to capture someone’s attention.
2. Credibility and Fundraising
The ability to run high-visibility campaigns across major cities also helped the nonprofit build credibility. These billboards, especially when paired with donations, increased funding potential. “Billboards give us more clout. Especially when you’re starting out as a nonprofit. It’s hard to get noticed. But with Blip, we’re gaining traction and that has made us more fundable.”
They leveraged Blip’s 1:1 match program, turning donations into real-time billboard exposure. For SafeSiblings.org, this match program was a game-changer for fundraising. “We tell people: if you donate $50, that money goes directly to getting this message up. And then Blip matches it. That match—it’s critical. It doubles our impact,” they said.
In a short period since their inception, SafeSiblings.org has received funding twice each totaling $40k in donations–an impressive achievement noted by leading figures in the space.
Elizabeth also emphasized that Blip allows their nonprofit to operate efficiently, focusing the majority of their time on their core mission rather than administrative tasks typically associated with running a nonprofit. The time savings has made all the difference in their rapid growth.
Looking ahead, SafeSiblings.org plans to run three large billboard campaigns annually, focused on key awareness months like:
“We want to run billboard-heavy campaigns at least three times a year. Billboards are amazing. We couldn’t do this without the exposure they’ve created,” shared Elizabeth.
These campaigns will continue to focus on raising awareness, driving people to their website, and ultimately preventing abuse.
Blip’s flexibility, speed, and nationwide reach allowed SafeSiblings.org to amplify their message, build credibility, and engage their audience across the country. For a nonprofit with a tight budget and limited resources, Blip offered the perfect solution to creating lasting awareness in a short time frame.
By embracing Blip’s agility, SafeSiblings.org has successfully raised awareness, increased funding, and started a much-needed conversation about sibling abuse.