Safe Siblings

Raising National Awareness for sibling abuse (the #1 form of child abuse but least reported) with Blip’s Flexible Billboard Platform 

Background:  Raising Awareness for a Hidden Crisis

Sibling Abuse Forever Ended (SafeSiblings.org) is a nonprofit organization based in Naples Florida, founded by a survivor of sibling abuse.  The organization hopes to prevent sibling-on-sibling aggression—which includes everything from bullying to sexual violence—by raising awareness and destigmatizing the conversation around it.

As Elizabeth Rosinski co-founder shares, “Our work starts by putting these two words together: ‘sibling abuse’.  And seeing that phrase on a billboard really gets people talking.”

In early 2024, SafeSiblings.org invested $5,000 for two static billboards in Southwest Florida.  However, they quickly realized they needed something more flexible and efficient with nationwide reach to amplify their message.  That’s when they found Blip.

Solution:  Affordable, Fast, and Nationwide Campaigns with Blip

SafeSiblings.org began testing Blip Billboards in mid-February 2025 to develop a nationwide plan and budget for April (Child Abuse Prevention Month).  After assessing costs in various markets and time-of-day windows, they launched a total of 48 campaigns across the U.S. on just four Sundays from 3-4pm, along with Thursday April 10th, Siblings Day. 

They were able to capitalize on Blip’s ability to quickly run nationwide campaigns without the hefty price tags or long-term contracts of traditional billboards.

They focused on a simple, powerful creative: a question that would immediately grab attention:  Sibling Abuse?  Safe Siblings.org

Results:  Immediate Impact and Measurable Traffic Increase 

Thanks to Blip’s flexibility, SafeSiblings.org saw immediate increases in website traffic and the ability to run highly targeted campaigns across key markets.  “If we want a campaign in Chattanooga, Atlanta, or even smaller surrounding cities, I can get the board up the same day.  Whether I get 13 Blips or 75 Blips, depending on the location and competitiveness of the board, we still see website traffic increase in that city’s zip code—within the same hour” she shared.

Fast, Nationwide Reach 

By running short, hourly bursts on 1,000 billboards across hundreds of cities in 42 states, SafeSiblings.org was able to maximize their limited startup budget while achieving national awareness.  “We don’t need to wait for weeks or months for a board to go live, “ she added.  “We have a contact in the OOH space who told us it wouldn’t be worth it to run our campaign for an hour.  But when we showed him our artwork, the lightbulb came on for him and he said, ‘I see what you’re doing.’”  

A well thought out billboard design is critical.  Knowing the rapid impact of the direct and potentially triggering nature of their “Sibling Abuse?” message, the founders’ also understand they have all of just two seconds to capture a passing car driver’s attention.  

Credibility and Fundraising 

The ability to run high-visibility campaigns across major cities also helped the nonprofit build credibility and fundraising potential.  “Billboards give our brand more clout,” said President and co-founder Aaron Rosinski.  “Especially when you’re starting out as a nonprofit.  It’s hard to get noticed.  But with Blip, we’re quickly gaining traction that will make us more fundable.”

They leveraged Blip’s 1:1 nonprofit match program, turning donations into real-time awareness.  For SafeSiblings.org, the match was a game-changer for fundraising.  “We can tell donors:  we will put up a billboard wherever you prefer (subject to availability).  Your $50 goes directly to your billboard.  And every dollar you donate is matched.”  

Elizabeth adds “This really helps our donor base engage real-time with our mission.  And Blip’s match – it’s critical.  It doubles the impact of every donation.” 

Elizabeth also emphasized that Blip allows their nonprofit to operate efficiently, focusing the majority of their time on their core mission rather than extensive fundraising /development costs typically associated with running a nonprofit.  The savings has made all the difference in their rapid growth.

Future Plans:  Expanding Awareness with Targeted Campaigns

Looking ahead, SafeSiblings.org plans to run three nationwide billboard campaigns annually, focused on key awareness months like: 

• October – Bullying Prevention and Domestic Violence Awareness Month, as children domestically abused by a sibling at home are 3x more likely to be bullied at school (and sibling abuse is 5x more common than any other type of domestic abuse) 
• January – Human Trafficking Prevention Month, as sibling abuse makes kids more vulnerable to trafficking
• April – Child Abuse Prevention Month 

“We want to run billboard-focused campaigns at least three times a year.  Billboards are amazing, and Blip is tremendous.  We couldn’t do this without the exposure they’ve helped us achieve,” shared Elizabeth.

These campaigns will continue to focus on raising awareness, driving people to their website, and ultimately preventing the #1 form of child abuse.

Conclusion:  A Transformational Partnership with Blip

Blip’s flexibility, speed, and nationwide reach allowed SafeSiblings.org to amplify their message, build credibility, and engage their audience across the country.  For a new nonprofit with a tight budget and limited resources, Blip offered the perfect solution to creating lasting awareness in a short time frame.

Best Practices for Nonprofits Using Billboards

Keep the Message Simple
Focus on a clear, direct message that sticks.

Go Wide, Not Narrow
Rather than focusing on a single location, SafeSiblings.org ran campaigns in hundreds of cities, creating as many unique impressions as possible within a short timeframe.  

Leverage Blip’s Flexibility
Use Blip’s real-time control to adjust campaigns based on performance.  Short bursts can have a huge impact if you understand your audience.

Match Donations with Billboards Ads
Encourage donors to contribute by showing them that their donations are directly funding billboard exposure.

Measure Brand Awareness and Digital Performance
SafeSiblings.org saw a direct correlation between their billboard campaigns and increased web traffic, which they measured through Google Analytics.

By embracing Blip’s agility, SafeSiblings.org has successfully raised awareness, increased funding, and started a much-needed conversation about sibling abuse.