Shreveport Billboards

Understanding the Audience

Shreveport is home to approximately 187,593 residents, making it the third-largest city in Louisiana. The population is a melting pot of cultures and ages, with a median age of 34.9 years. The racial composition is approximately 56.6% African American, 37.1% White, and 2.4% Hispanic or Latino. As advertisers, we can tailor our messaging to resonate with a broad audience by considering the diverse demographic. For example, using inclusive language and imagery can speak to the varied cultural backgrounds found in the area. Additionally, nearly 30% of the population is under 18, suggesting that family-oriented messaging could have a strong impact.

Timely Campaigns

Shreveport boasts a calendar full of events that draw both locals and visitors. The Red River Revel, an annual arts festival, attracts over 100,000 attendees each October. Similarly, the Mudbug Madness Festival, celebrating Cajun culture and cuisine, attracts more than 50,000 visitors every May. Aligning our Shreveport billboard campaigns with these events can increase visibility and engagement. For instance, promoting a local business or event in the weeks leading up to these festivals can harness the increased foot traffic and tourist influx.

Strategic Locations

Positioning is crucial in billboard advertising, and Shreveport offers several strategic locations. The city is crisscrossed by major highways such as Interstate 20, which sees an average daily traffic of over 92,000 vehicles, and Interstate 49, which experiences about 68,000 vehicles daily. These are prime spots for capturing the attention of commuters and travelers. Targeting areas near the Louisiana Boardwalk Outlets in Bossier City or the Shreveport Regional Airport, which served nearly 600,000 passengers in the last year, can also maximize exposure to both local shoppers and tourists.

Crafting the Message

Given Shreveport’s rich history, which includes being a hub for the oil industry and its significance during the Civil War, incorporating historical references or local pride into our messaging can resonate well with the audience. Using local symbols or slang can create a sense of community and familiarity, making our ads more relatable and memorable. Shreveport is also known for its thriving music scene, so references to local music events or personalities could also enhance engagement.

Leveraging Blip’s Flexibility

One of the greatest advantages of using Blip is the flexibility it offers in terms of ad scheduling and budgeting. In Shreveport, we can capitalize on peak traffic times by scheduling our ads during rush hours, typically from 7-9 AM and 4-6 PM, when traffic volumes are highest. Additionally, with Blip’s pay-per-blip model, we have the ability to adjust our spending in real-time, allowing us to allocate more budget during high-impact periods, such as the aforementioned festivals or holiday seasons.

Conclusion

Advertising in Shreveport, Louisiana, with Blip's digital billboards presents a wealth of opportunities to connect with a dynamic audience. By considering the city's demographic makeup, event calendar, strategic locations, and historical context, we can craft compelling, targeted campaigns that engage and resonate with our audience. Let's harness the power of digital billboard advertising to make a lasting impression in this vibrant city. For more local insights, the Shreveport-Bossier Convention and Tourist Bureau offers additional resources and information, helping you explore the potential of billboard rental in Shreveport.