Brookhaven Billboards

Understanding the Brookhaven Audience

Brookhaven has a population of approximately 12,300 residents, with a median age of 36. About 24% of the population is under 18, while 15% are 65 and older. This demographic insight suggests that messaging should appeal to both younger and middle-aged adults. The area is known for its strong community ties and family-oriented events, making family-friendly and community-focused messages particularly effective. The median household income is around $37,000, which can inform the pricing strategy of advertised products or services.

Key Locations for Billboard Placement

Brookhaven is strategically located along Interstate 55, a major north-south corridor that sees an average daily traffic volume of over 22,000 vehicles, according to the Mississippi Department of Transportation. This highway is crucial for reaching a broad audience, including local residents and travelers. Additionally, U.S. Route 51 runs through the city, providing another prime location for billboard placement. By focusing your campaign on these high-traffic areas, you can maximize visibility and reach, making billboard rental in Brookhaven an effective strategy.

Timing Your Campaign

Brookhaven hosts several annual events that draw significant crowds, such as the Ole Brook Festival, which attracts over 10,000 visitors, and the Brookstock Music Festival. Timing your digital billboard campaign to coincide with these events can amplify your reach and engagement. Consider using Blip's scheduling tools to increase impressions during these peak periods, particularly during the weekends when local events are most frequent.

Crafting Localized Messages

Given Brookhaven's strong community spirit, messages that resonate with local pride and Southern hospitality are likely to perform well. Incorporating local slang or references to beloved local landmarks, such as the Military Memorial Museum or the beautiful downtown area, can enhance connection with the audience. Approximately 70% of the population identifies as religious, with a majority being Protestant, which can also be considered when crafting messages.

Leveraging Local Trends

Brookhaven's economy is supported by a mix of agriculture, manufacturing, and retail. The manufacturing sector alone employs about 15% of the local workforce. Highlighting how your product or service supports these industries can create a more relevant and compelling message. Moreover, with a growing interest in sustainability, eco-friendly messages are increasingly resonating with the local audience, as evidenced by recent local initiatives promoting green practices.

Hyperlocal Targeting with Blip

With Blip's ability to target specific times and locations, advertisers can experiment with hyperlocal strategies. For example, tailoring messages to peak traffic times on I-55 or near schools during drop-off and pick-up hours can enhance relevance and impact. Local schools, such as Brookhaven High School, have hundreds of students, ensuring a consistent flow of traffic during these times.

Utilize Local Resources

For more detailed insights into Brookhaven, consider exploring resources from the City of Brookhaven or the Brookhaven-Lincoln County Chamber of Commerce. These platforms offer valuable information about upcoming events and local business trends that can inform your advertising strategy. Additionally, the Daily Leader, Brookhaven's local newspaper, provides current news and events that could impact your campaign timing and messaging.

By understanding Brookhaven's unique characteristics and utilizing Blip's flexible platform, advertisers can create impactful digital billboard campaigns in Brookhaven that resonate with the local community and beyond.