Orem Billboards

Understanding Orem's Demographics

Orem boasts a population of approximately 98,000 residents, characterized by a median age of 27.7 years, indicative of a youthful and dynamic community. With 21.9% of the population under the age of 18 and a large percentage being young families and college students, advertisers should consider crafting messages that resonate with these demographics. Educational institutions like Utah Valley University, which enrolls over 41,000 students, play a pivotal role in shaping the local culture and economy. Messaging that appeals to students and young professionals could be particularly effective for billboards in Orem.

Economic and Cultural Insights

Orem is part of the Provo-Orem metropolitan area, noted for its robust economy and quality of life. The city is home to a diverse array of businesses, from burgeoning tech startups to established retail chains. With major employers such as Adobe and Vivint Solar in the region, Orem's workforce is tech-savvy and forward-thinking. The Provo-Orem area has a low unemployment rate of 2.1%, reflecting economic stability. Advertisers can leverage this by incorporating technology-driven or innovative themes into their Orem billboard advertising campaigns. Additionally, with Orem's median household income at approximately $68,000, there is ample purchasing power to tap into, as 46.6% of households earn over $75,000 annually.

Timing and Location for Maximum Impact

When planning your billboard campaign in Orem, consider the city's bustling events calendar. The annual Timpanogos Storytelling Festival and Summerfest Mount Timpanogos and Utah Lake means weekends and holidays see increased traffic from both locals and tourists. Targeting these peak times can enhance the reach and impact of your billboard rental in Orem.

Visual and Messaging Considerations

Given Orem's scenic backdrop and community-centric ethos, visuals that highlight natural beauty or family-friendly themes are likely to resonate well. The community's emphasis on education and innovation should inspire advertisers to craft messages that are both engaging and informative. Consider using clean, simple designs with concise messaging to capture the attention of drivers and pedestrians alike. With an average daily commute time of 19.8 minutes, messages should be quick to process for drivers on the go.

Leveraging Local Resources

Utilize local resources to further tailor your campaign. Websites like the City of Orem Explore Utah Valley provide valuable insights into community events, local news, and cultural trends. Staying informed about local happenings can help you align your advertising strategy with the community's pulse, ensuring your message is both timely and relevant.

By understanding the unique characteristics of Orem, Utah, and leveraging Blip's flexible digital billboard platform, advertisers can create impactful billboard campaigns that engage this dynamic community effectively.