Billboards in Emmaus, PA

Understanding the Emmaus Area Market

Emmaus is a borough in Lehigh County, just south of Allentown, with a small‑town feel and big‑market access. According to the Borough of Emmaus, the community has about 11,500 residents and has repeatedly been recognized in “best small town” and “best place to live” lists in Pennsylvania. The borough notes that more than 150 acres of parks and open space and a highly walkable downtown help fuel strong resident satisfaction and local loyalty, making Emmaus billboards a natural fit for community‑oriented messages.

Zooming out, the Emmaus area is part of the broader Lehigh Valley region:

• Allentown, about 4.2 miles north, is the largest city in the region, with over 120,000 residents, according to Allentown City government. Allentown’s government reports more than 65 neighborhood parks, a historic downtown, and multiple redevelopment zones that attract employers and visitors.
• Bethlehem, 6.7 miles from Emmaus, adds another 75,000+ residents, per the City of Bethlehem. City data highlight a diversified economy with tourism, education, and health services as major drivers.
• The overall Lehigh Valley region (Lehigh and Northampton Counties) includes roughly 680,000–700,000 residents and has been named one of the fastest‑growing regions in Pennsylvania by the Lehigh Valley Economic Development Corporation (LVEDC) tens of thousands of new jobs over the past decade and has consistently seen positive net in‑migration from nearby metro areas.

Regional planners like the Lehigh Valley Planning Commission report that:

• The Lehigh Valley generates more than $40 billion in annual GDP.
• Over 320,000 jobs are based in the region, spread across healthcare, manufacturing, logistics, education, and retail.
• Vehicle miles traveled on major corridors have risen steadily over the last decade, mirroring population and job growth.

For advertisers, that means campaigns near Emmaus reach:

• Local Emmaus residents who stay closely tied to community institutions, schools, and small businesses—more than 500 local businesses operate in and around the borough, according to Emmaus business and downtown groups like Emmaus Main Street Partners
• Commuters driving daily between Emmaus, Allentown, Bethlehem, and surrounding townships; regional data show tens of thousands of daily work trips into the Allentown‑Bethlehem job centers.
• Regional visitors drawn by events, shopping, outdoor recreation, and nearby colleges. Tourism organization Discover Lehigh Valley reports that millions of visitors come to the region each year, generating hundreds of millions of dollars in visitor spending.

Digital billboards near Emmaus give you a way to tap into both neighborhood‑level loyalty and regional scale—especially along the main corridors connecting Emmaus to Allentown and Bethlehem. Whether you are testing billboard advertising near Emmaus for the first time or expanding an existing regional campaign, the same inventory can support both local and cross‑Valley goals.

Where the Traffic Flows: Key Roads Serving the Emmaus Area

Our 11 digital billboards serving the Emmaus area are positioned along major Lehigh Valley routes, primarily in Allentown and Bethlehem. These corridors funnel a large share of daily travel by Emmaus residents and workers and generate some of the highest traffic volumes in eastern Pennsylvania, making them prime locations for Emmaus billboards focused on reach and frequency.

• I‑78 / PA‑309 corridor (south of Allentown)
  I‑78 is a primary east‑west route moving traffic between New Jersey, the Lehigh Valley, and central Pennsylvania. Near Allentown, Pennsylvania Department of Transportation (PennDOT) traffic counts commonly range from about 70,000–90,000 vehicles per day. Several segments of the I‑78/PA‑309 overlap see more than 30 million vehicle trips per year. Many drivers from Emmaus access I‑78 via Cedar Crest Blvd (PA‑29) or Lehigh Street, giving advertisers high‑frequency exposure for commuters and logistics traffic. The corridor also carries a significant share of heavy trucks, supporting the Lehigh Valley’s status as a major logistics hub highlighted by LVEDC

• US‑22 corridor (north of Emmaus via Allentown/Bethlehem)
  US‑22 runs parallel to I‑78 and carries heavy commuter traffic between Allentown, Bethlehem, and Easton. Certain segments carry around 90,000–100,000 vehicles per day, according to PennDOT’s traffic data resources, equating to well over 30 million vehicles annually. Emmaus‑area residents heading to jobs, shopping, and entertainment in these cities frequently travel this route, especially for cross‑valley trips to major retail centers and office parks. Placing billboards near Emmaus commuters who regularly use US‑22 helps reinforce your message far beyond the borough itself.

• PA‑29 (Cedar Crest Boulevard) & PA‑145 (Lehigh Street / Lehigh Valley Mall access)
  These major arterials connect Emmaus to hospitals, colleges, and shopping districts in Allentown. They serve:

  • Lehigh Valley Hospital–Cedar Crest, one of the region’s largest employers, highlighted by Lehigh Valley Health Network. LVHN notes that the network employs more than 20,000 people region‑wide and serves hundreds of thousands of patient visits each year, driving substantial daily traffic to the Cedar Crest campus.
  • High‑traffic retail zones such as South Allentown and the Lehigh Street auto and retail corridor, where big‑box stores, auto dealerships, and restaurants generate strong evening and weekend volumes.

• Local connectors: Emmaus–Allentown–Bethlehem
  Local roads like Emmaus Avenue, Chestnut Street, and Hamilton Boulevard route drivers into downtown Allentown and adjacent townships. While smaller than interstates, these streets often carry the same people multiple times per week, ideal for repetition‑based branding. In many suburban segments, daily traffic routinely reaches 15,000–25,000 vehicles, according to corridor studies summarized by the Lehigh Valley Planning Commission.

Our nearby billboards in Allentown and Bethlehem sit along these heavily traveled paths, letting you reach people from the Emmaus area both on daily commutes and during shopping or entertainment trips. With average commuters using the same routes at least 10 trips per week (two trips per day across five weekdays), high‑frequency visibility is achievable even on modest budgets, and your billboard advertising near Emmaus can stay tightly aligned with real driver behavior.

Audience Profile: Who You Reach Near Emmaus

The Emmaus area offers a balanced mix of suburban stability and regional diversity. Pulling from data summarized by Lehigh County and regional economic organizations like Lehigh County and LVEDC

• Demographics

  • Many neighborhoods near Emmaus have median ages in the mid‑30s to early‑40s, reflecting young families and mid‑career professionals. Nearby suburban townships skew slightly younger in new housing developments and slightly older in long‑established neighborhoods.
  • Household sizes commonly hover near 2.5–3.0 people per household, aligning with family‑oriented messaging and services that target multi‑person households.
  • The Lehigh Valley overall has a growing Hispanic and Latino population, with some Allentown neighborhoods reaching 40%+ Hispanic residents, as reported regularly by local outlets like The Morning Call. Bilingual or culturally tailored campaigns can resonate strongly, especially on Allentown‑ and Bethlehem‑area boards.

• Income & Employment

  • Median household incomes in the Emmaus area and adjacent townships typically fall in the $65,000–$85,000 range, according to county profiles referenced by Lehigh County. Several nearby suburbs exceed $90,000 median household income, creating pockets of higher‑spending consumers.
  • Major employment sectors include healthcare, manufacturing, logistics, education, and retail. LVEDC notes that:
    • The region’s manufacturing sector employs tens of thousands of workers and contributes billions in output.
    • Distribution and logistics facilities, many clustered along I‑78 and US‑22, handle hundreds of millions of square feet of industrial space.
    • Healthcare and social assistance represent one of the largest employment categories, driven by systems like Lehigh Valley Health Network and St. Luke’s University Health Network.
  • These sectors create a large base of shift workers, clinical staff, office professionals, and tradespeople who repeatedly use the same travel corridors.

• Commuting Patterns

  • Many Emmaus residents commute to Allentown, Bethlehem, or other nearby townships. Lehigh Valley‑wide data regularly show 20–30 minute average commute times, ideal for multiple daily billboard exposures along key routes. Corridor analyses by the Lehigh Valley Planning Commission emphasize that a substantial share of workers cross municipal lines each day.
  • Local transit service from the Lehigh and Northampton Transportation Authority (LANTA) also connects Emmaus and surrounding communities to Allentown and Bethlehem. Even for riders, roadside digital billboards remain a visible part of the daily journey.
  • A large share of trips involve school, healthcare, and shopping destinations near Allentown and Bethlehem—exactly where our boards are placed. Major destinations include regional shopping centers, college campuses, and hospital complexes, all of which create consistent all‑day and weekend travel.

This combination makes the Emmaus area particularly strong for:

• Local service businesses (auto, home services, dental, medical) that benefit from reaching households with stable incomes and recurring service needs.
• Family‑oriented offerings (education, activities, quick‑service restaurants) targeting households with children in K–12 schools and youth programs.
• Regional brands wanting repeat exposure to a stable, commuting population that regularly passes the same signs multiple times per week, using Emmaus billboards to stay top‑of‑mind between home, work, and school.

Timing: When to Run Your Emmaus Area Campaigns

Using Blip’s scheduling flexibility, we can sync your message with real‑world activity patterns in the Emmaus area. Traffic and visitation studies from the Lehigh Valley Planning Commission and tourism data from Discover Lehigh Valley show clear weekday, weekend, and seasonal peaks that you can use to your advantage when planning billboard advertising near Emmaus.

Weekday vs. Weekend

• Weekdays (Mon–Fri):

  • Morning commute: 6:30–9:00 a.m. hits parents, healthcare workers, and manufacturing/logistics employees heading north toward Allentown and Bethlehem. Regional counts show that some commuter routes see 30–40% of their daily volume during the combined morning and evening peaks.
  • Evening drive: 3:30–7:00 p.m. is prime for retail, dining, and after‑school activities as people return to the Emmaus area. This is when households are making last‑minute decisions about where to eat, shop, or run errands.
  • Lunch and midday: Healthcare corridors like Cedar Crest Blvd and Lehigh Street see strong daytime traffic because of hospital workers, students, and shoppers. Large campuses can employ several thousand staff each, producing steady weekday off‑peak volumes.

• Weekends (Sat–Sun):

  • Late morning and afternoon are key for shopping, recreation, and events. Weekend patterns often show higher retail corridor traffic than weekday mid‑days, especially on sunny days and during events.
  • The tourism site Discover Lehigh Valley frequently features Emmaus‑area attractions and events, which boost weekend travel on local roads. Regional attractions like the Allentown Fairgrounds

Seasonal Patterns

• Fall (September–November):

  • High engagement time for the Emmaus area: school sports, festivals, and foliage tourism. The famous Emmaus Halloween Parade draws thousands, highlighted annually by local news like WFMZ‑TV 69 News. Parade and festival days can temporarily spike traffic on key local streets by 20–30%.
  • This is a strong window for community‑based messaging, education, and retail promotions, especially back‑to‑school sales, fall sports sign‑ups, and seasonal services.

• Winter (December–February):

  • Holiday shopping directs traffic to malls and retail corridors in Allentown and Bethlehem. Regional retail centers can report double‑digit percentage increases in foot traffic between Black Friday and late December.
  • Shorter daylight hours make digital billboards visually dominant during peak commute times—great for bright, high‑contrast creatives. During evening rush hours, a large majority of commuters are traveling in the dark, when illuminated digital boards stand out sharply.

• Spring (March–May):

  • Home services, real estate, landscaping, and outdoor recreation perform especially well as residents plan projects and trips. Local real estate and home‑improvement sectors often see their busiest listing and contracting months in this period.
  • Local events and farmers markets—often promoted by the Borough of Emmaus Emmaus Farmers’ Market

• Summer (June–August):

  • Travel to pools, parks, and attractions (e.g., the Dorney Park area, regional trails, and splash parks) boosts volumes on major corridors. Nearby Dorney Park & Wildwater Kingdom attracts hundreds of thousands of visitors each season, many traveling via I‑78, Cedar Crest Blvd, and Hamilton Blvd.
  • Campaigns for camps, summer programs, and outdoor destinations see strong returns as families look for activities and day trips.

With Blip, we can concentrate your budget in the specific months, days, and even hours where your target Emmaus‑area audience is most active, and adjust quickly if you see spikes in demand or event‑driven opportunities. This flexible timing is especially useful if you want to test billboard rental near Emmaus around particular holidays or festivals.

Geographic Targeting: Using Nearby Boards to Reach the Emmaus Area

Although our boards are located in Allentown and Bethlehem, they are positioned along routes that Emmaus residents use regularly. Here’s how to think about geography:

• Target boards on Emmaus–Allentown connectors
  Focus on boards near:

  • Lehigh Street
  • Cedar Crest Boulevard (PA‑29)
  • Hamilton Boulevard and nearby commercial zones

  These are ideal if your main audience lives or shops in the Emmaus area but travels daily toward Allentown. Many Emmaus‑area commuters use Lehigh Street or Cedar Crest Boulevard as their primary connection to I‑78 and downtown Allentown, producing multiple weekly impressions per driver. Concentrating Emmaus billboards along these roads keeps your message close to where your best prospects already drive.

• Use Bethlehem‑area boards for regional reach
  For Emmaus businesses attracting customers from across the Lehigh Valley—restaurants, attractions, medical practices—Bethlehem boards on US‑22 and surrounding arterials expand your footprint while still catching Emmaus residents on cross‑valley trips. Bethlehem is also a gateway to events like Musikfest and Christkindlmarkt Bethlehem, which bring hundreds of thousands of visitors annually, as regularly highlighted by the City of Bethlehem and local news outlets such as lehighvalleylive.com. For advertisers, this combination of local and regional boards effectively turns billboard advertising near Emmaus into a broader Lehigh Valley branding tool.

• Layer multiple boards for frequency
  Because typical commuters see the same corridors 5 days per week, running creatives on 2–4 strategically placed boards can deliver strong frequency without needing every board in the region. For example:

  • 2 boards on Emmaus‑Allentown connectors + 1–2 boards on US‑22 or I‑78 can yield dozens of exposures per person per month.
  • Targeted layering also increases the chances of reaching both directions of travel (to work and back home), which is especially effective for time‑sensitive offers.

With Blip’s tools, we can select only those digital billboards that align with where Emmaus residents actually travel, keeping your spend efficient and targeted while still tapping into the larger Lehigh Valley market.

Creative Strategy for the Emmaus Area

The Emmaus area rewards clear, community‑minded creative. To connect with locals:

Keep It Simple and Readable

• Aim for 7 words or fewer of main text, which aligns with best‑practice readability at highway speeds.
• Use large fonts and high contrast (e.g., white or yellow on dark backgrounds) to stand out during all lighting conditions, especially winter evenings when commuters are often driving in low light for 4–5 months of the year.
• Choose one clear call‑to‑action, such as:
  • “Exit at Lehigh St – Call Today”
  • “Schedule at [YourClinic].com”
  • “Order Now — Use Code EMMAUS10”

Speak to Local Identity

Residents of the Emmaus area respond well to civic pride and community references:

• Mention familiar landmarks or institutions:
  • “Minutes from Emmaus Triangle”
  • “Near Cedar Crest & I‑78”
  • “Proud to Serve the Emmaus Area”
• Tie into local events or seasons:
  • “Back‑to‑School in the Emmaus Area? Enroll Today”
  • “Emmaus Halloween Season Specials”
• Connect to popular community stories or recognition, such as awards or coverage in local outlets like The Morning Call or lehighvalleylive.com, to add credibility and timeliness.

Tailor Content to Commuters vs. Shoppers

• Commuter messaging (I‑78 / US‑22 / Cedar Crest Blvd):

  • Fast, benefit‑driven lines: “Save 15 Minutes on Your Commute,” “Same‑Day Urgent Care Near Emmaus Area.”
  • Ideal for services, healthcare, logistics hiring, or education. Remember that roughly 60–70% of workers in the region drive alone to work, so highway‑friendly messaging reaches a large share of the labor force.

• Shopper & errand messaging (Lehigh Street, Hamilton Blvd, retail hubs):

  • Promotional hooks: “Today Only: 20% Off,” “Weekend Sale — 2 Miles Ahead.”
  • Use countdowns to weekends or events: “Sale Ends Sunday.”
  • Retail corridors around Allentown and Bethlehem see especially strong spikes on Saturdays, making weekend‑specific creative a good fit.

We recommend testing 2–3 creative variations and using Blip’s flexibility to rotate and refine based on performance, adjusting offers or messaging around major local events or seasonal peaks. Over time, this helps you understand which styles of billboard advertising near Emmaus resonate best with your audience.

Budgeting and Flight Strategy with Blip

Blip’s pay‑per‑play model allows you to scale campaigns for the Emmaus area to fit nearly any budget:

• Start small, test, and scale

  • Begin with a modest daily budget (for example, $10–$25 per day across a few boards) to generate a baseline of impressions. Depending on board and time of day, this can translate into hundreds to a few thousand daily plays.
  • Focus on peak times for your category—commute hours for B2B or healthcare, lunch/dinner hours for restaurants.
  • After 2–4 weeks, adjust based on website traffic, store visits, or calls, looking for measurable changes in key metrics.

• Use dayparting to protect your budget

  • Run only during your best hours (e.g., 7–9 a.m. and 4–7 p.m.) instead of 24/7 to maximize the relevance of each impression.
  • Shift spend to weekends if you rely heavily on weekend sales or events, especially during major seasonal draws like summer attractions or holiday markets in Bethlehem’s downtown.

• Seasonal “bursts”

  • Plan higher‑intensity flights around:
    • Back‑to‑school (Aug–Sept).
    • Holiday shopping (late Nov–Dec).
    • Spring home improvement season (March–May).
  • During these periods, you can temporarily raise your budget for 2–6 weeks and then return to a lighter “always‑on” baseline.
  • Tying bursts to specific local happenings—such as Emmaus community festivals publicized on the Borough of Emmaus site or major events in Allentown and Bethlehem—can make your message more timely and memorable.

This strategy typically maximizes impressions during key windows in the Emmaus area while keeping total costs manageable and performance measurable. It also makes it easier to compare different periods of billboard rental near Emmaus so you can see which seasons deliver the best return.

What Types of Advertisers Win Near Emmaus?

Based on regional patterns reported by entities like Discover Lehigh Valley, LVEDC

• Healthcare & wellness
  Clinics, urgent care, dental practices, physical therapy, and vision centers serving the Emmaus/Allentown corridor can leverage heavy daily traffic around hospital campuses and medical office clusters. With tens of thousands of healthcare workers and patients traveling to facilities like Lehigh Valley Hospital–Cedar Crest and St. Luke’s campuses, simple location‑driven messaging (“5 Minutes from Emmaus,” “Now Accepting New Patients”) performs well.
• Education & youth programs
  Private schools, tutoring centers, sports clubs, and camps benefit from exposure to families with school‑age children—common in Emmaus‑area suburbs where many neighborhoods report average household sizes above 2.5 people. The region’s multiple school districts, charter schools, and youth sports leagues create ongoing demand for enrichment and after‑school options.
• Home services & trades
  Contractors, HVAC, roofing, landscaping, and cleaning services can anchor themselves as the go‑to local provider using repeated impressions along commuter routes. With thousands of owner‑occupied homes in the immediate Emmaus and south Allentown area, seasonal campaigns (spring clean‑up, fall maintenance, winter heating checks) can capture high‑value jobs.
• Restaurants & retail
  Independent restaurants, regional chains, and local shops can steer traffic from Allentown and Bethlehem back toward businesses serving the Emmaus area, especially with time‑limited offers. Boards near shopping corridors and exits are ideal for short decision‑window calls to action (“Next Right – Dinner Specials Tonight”).
• Hiring & recruitment
  Manufacturers, logistics companies, and healthcare employers can use straightforward “Now Hiring” creatives to attract candidates across the Emmaus–Allentown–Bethlehem labor shed. Given the region’s strong logistics and healthcare sectors, job‑focused campaigns on high‑volume corridors like I‑78, US‑22, and Lehigh Street can quickly reach thousands of potential applicants.

Across these categories, businesses that treat billboards near Emmaus as part of an integrated marketing mix—supporting search, social, and in‑store promotions—tend to see the strongest results.

Measuring Success in the Emmaus Area

While billboards are an upper‑funnel medium, we can still track meaningful impact from campaigns near the Emmaus area:

• Website and search lift

  • Watch for increases in branded search queries (“your business + Emmaus”), as reported in tools like Google Search Console.
  • Compare website traffic from the Lehigh Valley region (often identifiable by city names like Emmaus, Allentown, Bethlehem, and nearby ZIP codes) before, during, and after your flight.
  • Look for percentage changes of 10–30% in targeted periods as a sign that your billboard messaging is driving curiosity and brand recall.

• Direct response signals

  • Use unique URLs (e.g., yoursite.com/emmaus) or QR codes on creatives so you can track direct, billboard‑initiated visits.
  • Track call volume or inquiries during billboard periods vs. off periods. Even a 5–10% increase in calls or form fills during your flight can represent a strong return if your average transaction value is high.

• In‑store metrics

  • Ask new customers how they heard about you and specifically include “billboard” as an option on intake forms or point‑of‑sale surveys.
  • Log redemptions of billboard‑only offers (for example, “Show this code: EMMAUS”) to quantify how often billboard impressions convert into visits.
  • Compare sales and foot traffic on days and weeks when your creatives are running against comparable periods without billboard exposure.

Over multiple flights, these data points help refine board selection, dayparting, and creative, making each subsequent Emmaus‑area campaign more efficient. You can also align your insights with broader regional trends published by organizations like LVEDC Lehigh Valley Planning Commission to understand whether you are outperforming general market growth and getting maximum value from your billboard advertising near Emmaus.

By combining local knowledge of the Emmaus area with Blip’s flexible, data‑driven digital billboard platform, we can build campaigns that reach the right drivers, at the right times, on the roads they actually travel. With 11 digital billboards in nearby Allentown and Bethlehem serving the Emmaus area—and major corridors carrying tens of thousands of vehicles per day—you can start small, learn quickly, and grow your presence across one of Pennsylvania’s most active and dynamic regional markets, all while keeping your billboard rental near Emmaus targeted and cost‑effective.