Billboards Are Underutilized
And Cost is the Single Biggest Reason
Demand from smaller advertisers is growing. As a sign operator, you’ve probably already felt pressure from potential clients to open the medium to smaller budgets, especially on your digital inventory. The advertisers that aren’t in the 2% that use billboards often ask for:
- 1-week or 1-day contracts
- The ability to purchase remnants
- Flexibility around scheduling
Making digital assets available to the 98% of organizations that haven’t had access in the past represents an enormous potential increase in revenue for sign owners.
Contact Blip
Advertisers Demand Modern Tools
Online Advertising Has Changed Expectations
Advertisers love the tools and reporting that online advertising has offered them for over a decade:
- Robust analytics
- Enable/disable campaigns
- Audience targeting
- Self-service
- A/B testing
- Pay-as-you-go pricing
Advertisers—especially those at smaller and younger organizations— demand the data and controls they’ve become accustomed to online. Blip gives them exactly what they need.
Blip Delivers Without the Overhead
Even the Smallest Accounts are Now Profitable
Even the tiniest budget can be put to work on your digital inventory with Blip. We eliminate the expenses that used to make small spenders unprofitable for sign owners:
- Marketing
- Sales
- Contracting
- Setup & Onboarding
- Billing & Collections
- Customer Service
Blip eliminates most of the costs associated with serving out-of-home advertisers of any size and makes billboard advertising make sense for every organization. At the end of each month, you simply cash a check.
10x More Advertisers
With Blip, your digital assets are available to all advertisers, not just big spenders.
Zero Remnants
Since Blip’s marketplace can sell each flip individually, there’s always a buyer.
Increased Profits
Eliminating unsold inventory and increasing demand boost your bottom line.
What Sign Owners are Saying
“Blip is the biggest opportunity in digital since the advent of digital.” – Pat O’Donnell, President, YESCO Outdoor Media
“Small businesses are already using online advertising to place ads — programmatic outdoor is the natural progression of that trend.” – Neil Bell, Managing Member, New South Outdoor
“Blip makes the impact of out-of-home accessible to every business.” – Marshall Henderson, President, Horton Outdoor
“Blip’s solution appears robust, dependable, and features an intuitive interface with our potential customers.” – Randy Jackson, President, Venture Outdoor Advertising
Blip Fits Your Existing Workflow
Leveraging the Blip Marketplace Couldn’t Be Easier
You keep serving your existing clients. You continue selling new contracts. Blip adds a marketplace layer that drives up revenue. Here’s how it works:
- Blip:
- Drive marketplace awareness
- Run promotions
- Recruit advertisers
- Onboard clients
- Perform initial content screening
- Sign Owner:
- Approve/reject proposed content
- You’re still in control of what shows up (or not) on your assets.
- Blip:
- Customer service
- Billing & Collections
- Send payment to sign owners
- Sign Owner:
- Get paid
- We send you a check each month
Blip Gives Sign Owners and Advertisers What They Need
Blip’s marketplace lets every organization advertise on billboards, regardless of budget. At the same time, Blip increases revenue and lowers costs for sign operators.
