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Blip employees answer what they are looking forward to seeing in the OOH industry as we enter into 2022.

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What are you looking forward to seeing in the OOH space in 2022? We asked various Blip employees to answer this question, and their responses have us excited for what’s to come in the industry! Check out their responses below.

“Since COVID began we have seen a large number of people leaving their previous jobs and venturing out on their own.  All these new ventures will need to spread the word about their great product or service.  This phenomenon will increase the need for marketing outlets for SMBs (Small and Medium Businesses). Accessible OOH marketing will be an increasing tool for the newly created SMB ventures.” – Kurt Tingey, VP of Sign Operations

“In 2022, I am looking forward to seeing OOH become more accessible than ever to brands, agencies, and small/medium-sized businesses.” – Chad Smith, Senior Director of Sign Operations

“I’m looking forward to the continued growth of hyper-local advertising. While everyone loves the quality and creativity of the major brand campaigns, it’s also great to see some stellar smaller brands starting to show up in a big way. More competing products and ideas = more discovery for customers (and more revenue for the OOH industry).” – Brent Thomson, CEO

“I’m looking forward to the continued pairing of OOH with digital advertising  for a more top-to-bottom marketing funnel.” – Todd Turner, Creative Director

“I am most looking forward to seeing how technology companies will continue to use more and more data to help consumers in OOH. Attribution continues to be a huge problem in this industry, but we are getting better and better and as we collect more data and provide better analysis we will deliver even more value to the advertisers.” – Andy Gotshalk, VP of Marketplace

“As we approach the cookieless future, we will see a transition of budgets away from digital marketing. Without a data advantage, brands will choose more impactful formats like OOH.” – Josh Pritzker, Director of Marketing for Adkom

“Faster growth of DOOH with programmatic, audience planning and optimization will accelerate the automation of the industry.” – Cedric Bernard, General Manager

We’re excited for what’s to come in 2022, and hope you will be a part of building the OOH industry as we progress into the new year! To add OOH into your marketing mix, create an account on our website.