The Takeaway
UX Entertainment ran a series of flights to launch a new streaming platform during the pandemic. A single day of advertising in LA lifted Ty Armstrong’s page views by 400 overnight, with the traffic coming almost entirely from the LA area. Three or four follow-up campaigns were run in Atlanta, San Francisco, and other markets, together delivering 3,113 blips and 93,677 estimated impressions across 22 boards.
Why UX Entertainment Turned to Billboard Advertising
Ty Armstrong launched UX Entertainment in March 2020 to give people stuck at home something to do. The platform brings games, short videos, vlogs, TV shows, radio stations, news, recipes, and more into one place.
Ty had assumed billboards would not work for a new streaming brand. When he saw Blip’s ads on Instagram, he clicked through and reconsidered. A short LA flight cost him almost nothing to try and gave him a way to reach potential viewers who did not yet know his site existed.
How UX Entertainment Built Its Billboard Campaign
Ty ran a first flight in LA, watched the results, then repeated the pattern in additional cities.
- Boards selected: 22 digital boards across four campaigns in cities including Los Angeles, Atlanta, and San Francisco.
- Creative approach: Ty built the artwork himself to match the board’s exact dimensions and uploaded it via Blip’s self-serve platform.
- Campaign structure: One LA flight first to test, then three additional campaigns in different cities based on what the analytics said worked.
- Budget approach: Pay per play. Total flights delivered 3,113 blips, averaging 42 impressions per blip across the 22 boards.
The Creative
The board carried the brand and a memorable line. For teams building their own artwork, Blip’s billboard design guidelines explain how to translate a streaming site into a driver-readable design.
What UX Entertainment’s Campaign Delivered
The LA flight lifted UX Entertainment’s page views by 400 overnight. Every one of those sessions came from the LA area, which gave Ty confidence the boards were doing the work rather than any parallel channel. Three or four more campaigns followed in Atlanta, San Francisco, and other cities.
Across the full program, the 22 boards delivered 3,113 blips and 93,677 estimated impressions. Ty describes the effect as feeling like an “instant celebrity,” which captures the credibility boost small brands often get from out-of-home. Mobile visitors to the site spiked alongside the flights, which, for a streaming brand, is exactly the signal that matters. The whole story is a useful proof point for founders who assumed boards were out of their reach.
What gets me most excited about Blip is the whole process, from the locations to the budget. Building my own banner to the dimensions’ specifications psychs me up to do the process. I can dictate what I want to happen. You control the narrative. You control the campaign.
Ty Armstrong, Owner, UX Entertainment
Why This Campaign Worked
- Same-day traffic signal: LA-area page views spiked overnight, which was a clean attribution for a first-flight test.
- City-by-city expansion: Atlanta and San Francisco followed once the LA data confirmed the pattern.
- Owner-built creative: Ty designed the artwork himself, which kept the timeline tight and the message on-brand.
- Credibility for a new brand: For a streaming site launched during the pandemic, the boards signaled that the brand was worth checking out.
What Streaming and Media Owners Can Take From This Campaign
Streaming and media founders can use this pattern:
- Test one city, then expand: A single LA flight gave UX Entertainment enough data to justify three more.
- Watch geo-specific traffic: Same-day page-view lift from the city that ran the boards is the cleanest attribution signal for a streaming site.
- Build your own creative: Owner-built artwork keeps the process tight for a founder-led media brand.
- Use out-of-home to lend credibility: A physical board makes a streaming brand feel real to viewers who have not visited yet.
Run Promotion Billboards Like UX Entertainment
Test one city first, expand based on the traffic signal, and build the artwork yourself if you can move faster that way.
Frequently Asked Questions About UX Entertainment’s Billboard Campaign
How many boards did UX Entertainment use?
22 digital boards across four campaigns in cities including Los Angeles, Atlanta, and San Francisco.
What did the LA campaign lift?
UX Entertainment’s page views went up by 400 overnight after one day of advertising in LA, with the traffic coming almost entirely from the LA area.
How did Ty choose the follow-up markets?
He watched analytics after the LA flight and picked the next markets based on where he wanted to grow the audience.
Are promotion billboards effective for a streaming brand?
Ty’s experience shows that same-day page-view lift is possible when the flight runs in a specific city with clean geo attribution.
Did UX Entertainment need a designer for its campaign?
No. Ty built his own artwork to the board specifications and uploaded it through Blip’s self-serve platform. Blip’s billboard design guidelines explain the principles for creating driver-readable artwork.