Best Practices

3 Billboard Advertising Rules to Know

By February 24, 2017 2 Comments

Marketing your brand and product is a mutli-level process—it’s a balancing act unique to each business to get the right exposure and brand recognition you need. From paid online ads and organic search to social media posts and outdoor advertising, there’s a lot of “best practices” advice to remember. That’s why we’ve created a one-stop-post to get all the basics you need to start and run an effective billboard advertising campaign.

 

Know the Rules

Following a few simple guidelines will help make your next billboard campaign and practically painless process. Once you know the formula, you’ll be customizing and churning out masterful billboard campaigns like a seasoned pro.  

 

Rule 1: Use Billboard Advertising as Part of a Whole

With any marketing campaign, it’s difficult to get your company’s full message across using one one marketing channel. This means that billboard advertising is stronger as part of a marketing whole. Short and sweet billboard messaging is best used to reinforce a larger marketing campaign goal.

 

Since your billboard messaging should be no more than five or six words, it’s important to remember two things. First, your other advertising channels should include the finer details of your marketing message. This means billboards can be a fun and eye-catching way to reinforce and support your larger message. Second, you must have an online and social media presence so people can find easily out more after seeing your outdoor ad.

 

Rule 2: Run a Longer Billboard Campaign

A tried-and-true practice, the “rule of seven” in marketing means that a customer needs at least seven positive touches with your company before they convert. Billboards are an effective part of this strategy.

Sure, people are creatures of habit and drive the same routes often. However, people also give different attention to their route depending on time of day, where they’re going, and if they’re driving alone or with passengers. This means that running your billboard ads for at least a month, if not longer, will help you get the multiple touches your conversion rate needs.

 

Rule 3: Take the Time for Good Design

 

When you advertise on a highway, you have mere seconds to make a good impression. This means you need your message to be both catchy and clear to get the job done. You don’t have to invest a lot of money, but you’ll need to invest the time to carefully consider and edit your image, copy, color choices, and font choices to make a clear, impressive message. This includes limiting your message to five or six words, not using a bright white background, choosing colors that have high contrast, choosing bold fonts, and using one strong graphic. Learn more about what is takes to make a creative yet effective billboard design here.  

 

Using the Rules with Blip Billboards

 

These rules will serve you well when you use any type of billboard, but using electronic billboards with Blip gives you more advantages and flexibility. To sweeten that deal, Blip also does not require term contracts or a minimum budget, so you can create great billboard ads on your own terms.

 

Here’s how Blip will enhance your billboard campaigns to the fullest:

 

  • Start and stop your billboard ads whenever you want with just a few clicks.
  • Create a billboard and push it live the very same day.
  • Change your ad design mid-campaign (or even everyday) with no fees attached. 
  • Target specific times of the day, week, or month to help stretch your budget. 
  • Read your Blip ad analytics everyday to immediately see your ROI.
  • Run two different ad designs at the same time for easy A/B testing.
  • Enlist Blip’s billboard design services for $50 per ad to make using electronic billboards even easier.  

 

 

Questions? (801) 692-3217

2 Comments

  • John says:

    I really liked the point the article makes about how marketing campaigns rely on more than one market channel. It’s interesting to me to see it from the perspective that billboard advertising is a great compliment when used in part of a marketing whole. I think if I had a product to advertise, I would take this advice since I’d want my marketing campaign to be as effective as possible.

  • Deb Pearl says:

    I’m glad you mentioned that if you advertise on a billboard your message has to be both catchy and clear to get the job done. I completely agree. You do only have a few seconds that people are looking at your message. My workplace will have to work hard so we can make our message catchy and clear for the billboard we want.