Type of Billboard
Understanding Billboard Types
Before you decide to rent a billboard, it’s crucial to understand the different types available. Each type offers unique advantages depending on your advertising goals and target audience. For a detailed comparison, our blog post on Digital vs. Traditional Billboards offers extensive insights. Here’s a brief overview:
- Static Billboards:
- Single Advertiser Focus: Each static billboard advertises a single advertiser at a time.
- Material and Display: These billboards are often printed on durable vinyl material, ensuring longevity and clear visibility.
- Contract Duration: The typical contract period for static billboards is 4 weeks or 28 days, offering a consistent presence for your brand in a chosen location.
- Digital Billboards:
- Rotating Advertisements: Digital billboards allow multiple advertisers to share the same space. This rotation can offer a dynamic and engaging experience for viewers.
- Time Slots: Commonly, the space is divided into 8 slots for different advertisers, with each advertisement appearing for 8 seconds. This means each ad is displayed every 64 seconds, but variations exist based on the number of slots and the duration of each ad.
- Contract Duration: As with static billboards, digital billboard contracts are typically set for 4 weeks or 28 days, but there can be more flexibility in terms of duration and scheduling especially when using Blip.
Contacting Owners for Pricing
It’s essential to understand the pricing structure of billboards to align with your budget. Traditional contracts typically involve a 28-day commitment. However, if this doesn’t fit your budget or campaign needs, platforms like Blip offer additional flexibility.
- Shorter Campaigns: Blip can offer the flexibility to run shorter campaigns, which can be ideal for specific events or promotions.
- Day-Parting Options: with Blip, you can tailor your campaign’s timing to specific parts of the day can optimize exposure and impact.
- Consolidated Access: Blip and Adkom simplify the process of getting billboard pricing by consolidating information from various owners, allowing you to compare and choose the best option efficiently.
Designing Your Billboard
Once you’ve chosen and contracted a billboard, the next step is to create an impactful design:
- Sizing Specifications: You’ll receive specific dimensions and guidelines for your billboard. Adhering to these specifications is crucial for optimal display quality.
- Design Format: The final design is typically delivered in digital formats like .jpg or .png. Ensure your design is high-resolution and visually striking.
- Submission Process: Depending on whether you’re working directly with the sign owner or through a platform like Blip, the process for submitting your design will vary. Direct dealings usually involve emailing the artwork, whereas platforms like Blip allow for instant upload to their system.
Conclusion
Choosing the right type of billboard and designing an engaging advertisement are key steps in successful outdoor advertising. By understanding the differences between static and digital billboards, aligning your budget with the right contract, and creating a visually appealing design, you can maximize the impact of your billboard advertising campaign.
