Quick Answer: The best strategies for airport billboard advertising focus on clear, simple messaging, premium placements in high-traffic zones, and creative sequencing across multiple touchpoints. Effective campaigns also localize content for specific audiences, use digital screens for flexibility, and add interactive elements like QR codes. These approaches maximize recall, improve engagement, and deliver stronger ROI in a competitive airport environment.
Think about the last time you walked through an airport. Between security lines, boarding gates, and long layovers, your eyes probably landed on a billboard.
That wasn’t an accident – it was a brand taking advantage of one of the most captive audiences in the country. Airports bring together business leaders, international travelers, and families who actually have the time to read and absorb advertising.
In this guide, you’ll learn the most effective strategies for airport billboard advertising and how to use them to put your brand in front of millions of decision-makers and consumers while they’re paying attention.
Key Takeaways
- Airport billboard advertising reaches millions of travelers, combining affluence, diversity, and extended dwell times to create strong brand recall and purchase influence.
- Formats include digital video walls, backlit dioramas, spectaculars, mini spectaculars, banners, and shuttle ads, each serving distinct campaign goals.
- Key benefits include access to high-income travelers, positive traveler mindsets, premium brand positioning, and repeated exposure for frequent flyers.
- Costs range from $1,000 at small airports to over $95,000 for premium displays at international hubs, with factors like traffic, placement, and seasonality driving prices.
- Running a campaign requires research, design tailored for busy terminals, vendor partnerships, approvals, and careful alignment of creative with traveler timing.
- Challenges include high budget requirements, long-term commitments, and multi-layered approval processes that delay launches and restrict flexibility.
- For businesses wanting affordable, scalable, and flexible alternatives, Blip Digital Billboards offer a self-serve solution to target travelers near airports and along major travel routes.
What Is Airport Billboard Advertising?
Airport billboard advertising refers to out-of-home displays placed throughout airport facilities to reach travelers at different stages of their trip.
These include large-format static billboards near check-in counters, digital displays at security checkpoints, and illuminated signage in baggage claim areas. Each placement is designed to capture attention during high-traffic moments when passengers are alert and engaged.
Unlike roadside billboards, which drivers often glance at for only a few seconds, airport billboards benefit from longer exposure times. Travelers waiting in security lines, sitting at gates, or walking between terminals are more likely to study and remember an ad.
Airports also attract a highly diverse audience, from frequent business travelers to international tourists, making them one of the most effective locations for brands aiming to reach decision-makers and consumers alike.
Launch your Blip campaign near airports today with flexible budgets, instant approvals, and precise targeting along major travel routes.
Types of Airport Billboards and Display Options
Airports provide a wide variety of billboard formats, each designed to match specific marketing goals and budgets. From massive digital walls to targeted shuttle ads, choosing the right mix ensures your campaign reaches travelers effectively. Below are the primary formats advertisers use in airports today.
Digital Screens and Video Walls
Digital screens dominate modern airports because they can rotate multiple ads throughout the day, reducing costs compared to static exclusivity.
Advertisers benefit from instant updates, allowing campaigns to adjust messaging around flight schedules, time of day, or live promotions. Motion graphics and animations also stand out in high-traffic concourses where travelers often wait for extended periods.
For example, a travel insurance company might schedule ads just before international departures, while a coffee chain could run breakfast promos during morning flight windows. The flexibility of digital formats makes them one of the most cost-efficient tools in airport advertising.
Backlit Dioramas
Backlit dioramas are static illuminated posters placed along terminal corridors, near gates, and at baggage claim. They remain constantly visible, making them ideal for consistent branding.
Sizes vary from small wall-mounted frames to larger panels, offering flexibility based on budget and placement needs.
These displays work well for brands that want to maintain continuous presence without competing in rotation. For example, luxury watch companies often use backlit dioramas to reinforce prestige with a clean, uninterrupted message.
Spectaculars and Large Format Displays
Spectaculars are oversized billboards, often 15 feet wide or larger, positioned in high-traffic zones like central concourses, security checkpoints, or car rental centers. Their sheer size ensures visibility from a distance and makes them ideal for brand domination.
These placements are particularly effective for national or global campaigns. For instance, tech companies launching flagship products often choose spectaculars to maximize impact and align with the premium airport setting. Their scale also means travelers frequently use them as landmarks, creating repeated brand recall.
Mini Spectaculars
Mini spectaculars measure between four to eight feet wide and offer a balance of scale and affordability. They are typically installed in smaller concourses, arrival halls, or areas where architectural space cannot accommodate full spectaculars.
Despite being smaller, they still provide prominent positioning and long dwell times. For example, regional banks or healthcare providers often use mini spectaculars in arrival areas to reach local travelers immediately after landing.
Terminal Banners
Suspended banners hang overhead in walkways, concourses, and check-in halls. Their elevated placement ensures clear visibility even in crowded conditions. The long horizontal format allows for creative storytelling or brand reinforcement across multiple panels.
Airlines frequently use banners to advertise loyalty programs or credit card partnerships, while retail brands use them to highlight duty-free shopping promotions. Their sheer size and location make them difficult to miss.
Shuttle and Transit Advertising
Airport shuttles transport millions of passengers each year between terminals, parking lots, and rental car facilities. Interior ads on these shuttles offer extended dwell times, as rides often last several minutes. This allows brands to deliver more detailed messages compared to quick-glance billboard formats.
Common examples include universities advertising online programs, telecom companies promoting international phone plans, or tourism boards highlighting local attractions. Because the audience is captive, shuttle ads work particularly well for products or services that benefit from explanation.
With Blip, you decide when and where your ads run – from airport highways to travel corridors – without approval delays or six-figure costs.
Benefits of Airport Billboard Advertising
Airport billboard advertising delivers measurable advantages that few other channels can match. The airport environment combines affluence, long dwell times, and brand prestige, making it a strong option for marketers willing to invest in premium placements. Below are the primary benefits advertisers can expect, along with practical examples.
Affluent and Diverse Audience
Airports attract travelers with higher-than-average disposable income. According to the International Council on Clean Transportation, the world’s richest 20% take 80% of global flights, with the world’s richest 2% taking 40% of flights, with business travelers often booking premium services on expense accounts.
Vacation travelers are also primed to spend on dining, retail, and experiences.
Luxury watchmakers, for example, frequently advertise near duty-free shops, while tech companies place new product launches on concourse digital walls targeting early adopters. Business service providers, such as financial institutions or software firms, target decision-makers in lounges and near business-class gates.
Extended Dwell Time
Unlike roadside billboards that capture only seconds of attention, airport advertising benefits from extended engagement. With passengers spending two to three hours in airports before takeoff, ranging from the initial entry and check-in to security and waiting in the terminal, it provides opportunity for repeated exposure.
This repetition across multiple touchpoints significantly improves recall.
Brands can use this time for storytelling and layered messaging. For example, a travel insurance provider might introduce awareness messaging in the security line, reinforce trust in the concourse, and close with a call to action at baggage claim where travelers have time to scan QR codes.
Positive Mindset and Receptivity
The airport environment often fosters excitement and openness. Vacationers are enthusiastic about upcoming trips, while business travelers feel productive and goal-driven. Even returning passengers may carry a positive outlook associated with travel.
This receptive mindset allows advertising to connect more deeply than in everyday commuting contexts.
Travel brands often highlight aspirational imagery in this setting, while consumer goods companies tie promotions to experiences, such as showcasing premium spirits in baggage claim with offers redeemable in nearby duty-free stores.
Premium Brand Positioning
Airport advertising conveys prestige because it is associated with established brands that can afford premium placements. Even smaller companies benefit from this halo effect by advertising alongside global corporations. This positioning strengthens brand credibility and signals trustworthiness to consumers.
For instance, fintech startups have used airport displays to align themselves visually with major banks, while regional universities advertise in major hubs to highlight their international appeal. The airport context amplifies their message by associating it with scale and reliability.
High-Frequency and Repeat Exposure
Frequent flyers often travel through the same airports multiple times each month, allowing advertisers to consistently reach the same high-value travelers.This repeat exposure compounds campaign effectiveness, turning airport billboards into recurring touchpoints.
Airlines themselves frequently use this strategy, advertising loyalty programs throughout terminals.
Retailers and dining establishments inside airports also capitalize, ensuring travelers see the same promotions each trip, reinforcing recall and conversion. Research proves that repetition over an extended period improves brand recall – making billboard ads in airports a great advertising option.
Target airport traffic smarter: Blip lets you launch campaigns in minutes, adjust spend daily, and track performance in real time.
How Much Does Airport Billboard Advertising Cost?
Airport advertising costs vary dramatically based on multiple factors. Understanding these price ranges and what drives them helps you make informed decisions about where and how to invest your advertising budget.
While major international hubs command premium prices, strategic selection of airports and formats can make this channel accessible to more advertisers than you might expect.
Typical Price Ranges by Airport Billboard Format
The following price ranges represent typical four-week cycles across various U.S. airports. These figures are averages based on current research at the time of writing, but are subject to change.
Format | Small Regional Airports | Mid-Size Airports | Major International Hubs |
Digital Video Screens | $1,000 – $5,000 | $5,000 – $15,000 | $15,000 – $25,000 |
Backlit Dioramas | $1,000 – $8,000 | $8,000 – $20,000 | $20,000 – $45,000 |
Spectaculars | $1,000 – $15,000 | $15,000 – $40,000 | $40,000 – $95,000 |
Terminal Banners | $1,000 – $10,000 | $10,000 – $25,000 | $25,000 – $40,000 |
Mini Spectaculars | $1,000 – $5,000 | $5,000 – $10,000 | $10,000 – $15,000 |
Factors Affecting Airport Billboard Pricing
Multiple variables influence the final cost of your airport advertising campaign.
- Airport size and annual passenger traffic create the baseline for pricing structures.
- Location within the airport significantly impacts cost, with departure gates commanding premiums while baggage claims offer value opportunities.
- Campaign duration affects pricing, as longer commitments sometimes yield discounts at smaller airports.
- Seasonal demand drives prices higher during holiday travel periods when both passenger counts and advertiser competition peak.
How to Advertise in an Airport: Getting Started
Launching an airport advertising campaign requires careful planning and strategic decision-making. The process involves multiple steps from initial research through campaign execution. While the complexities might seem daunting, breaking the process into manageable phases helps ensure success.
Research Your Target Airports
Start by identifying airports that align with your target market demographics. Consider passenger profiles, including the business versus leisure traveler mix. Analyze flight destinations to understand where travelers are heading.
Review annual passenger volumes to gauge potential reach. Evaluate available advertising formats and current advertisers to assess competition levels. This research determines which airports offer the best return on your investment.
Partner with Airport Media Vendors
Airport advertising is typically managed through concessionaires such as Clear Channel Airports or JCDecaux. These vendors oversee placements, contracts, and approvals.
Building relationships with them can give you access to premium locations, early booking opportunities, and insider knowledge about which placements perform best. Strong vendor partnerships also help you negotiate more favorable rates.
Design for the Airport Environment
Creating effective airport billboard designs requires adapting to busy, distraction-filled spaces where travelers juggle multiple priorities. Bold, simple messaging ensures your value proposition lands quickly.
High-contrast colors help your billboard stand out against complex architectural backdrops. Limit copy to a single message supported by professional imagery. Clear calls-to-action guide viewers on the next step, whether it’s visiting a website, scanning a QR code, or downloading an app.
Match Campaign Objectives to Placement
Different placements work best for different goals. To build broad awareness, prioritize high-traffic areas like security checkpoints, food courts, or main concourses.
For deeper engagement, focus on baggage claim zones where travelers wait 10-15 minutes and have time to absorb detailed messaging. Brands targeting professionals often benefit from placements in airline lounges or rental car centers, where business travelers make purchasing decisions.
Navigate the Approval Process
Airport campaigns face strict regulations and lengthy review procedures. Creative must comply with technical specifications and airport policies, and review timelines can range from two weeks to two months. Be prepared for revisions and build extra time into your launch schedule. Having alternate creative options ready can help you avoid delays.
Coordinate Creative with Traveler Timing
Timing is just as important as placement. In business-heavy airports, morning ads can focus on productivity tools, financial services, or coffee brands. Evening placements might highlight leisure, entertainment, or hospitality offers. Seasonal spikes around summer, Thanksgiving, and Christmas present opportunities to align messaging with traveler intent and peak volumes.
Consider Digital Alternatives
While traditional airport placements deliver prestige and visibility, digital alternatives can provide flexibility. Networks like Blip allow campaigns to target travelers near airports or along major travel routes without the same approval hurdles. These platforms offer real-time budget control, flexible scheduling, and detailed analytics, making them an attractive supplement to in-terminal advertising.
Coordinate with Broader Media Campaigns
Airport advertising is most effective when integrated into a larger marketing strategy. Combine placements with connected TV, digital out-of-home, or social media campaigns to reinforce your message across multiple touchpoints. Consistency ensures travelers see your brand before, during, and after their trip, improving both recall and conversion rates.
Bring your message to millions of travelers with Blip’s self-serve platform, offering full control, quick launches, and budget-friendly campaigns near airports.
How Effective Is Airport Advertising?
Airport advertising effectiveness can be measured across several categories, from brand recall to purchase influence.
Research consistently shows that airport campaigns perform well compared to other out-of-home formats, which helps justify the higher costs of these placements. By understanding the metrics that matter most, you can design campaigns with realistic expectations and clear impact goals.
High Recall Rates
Studies show that more than 61% of frequent flyers recall airport ads during their travels, and more than 80% actively read them. This level of recall surpasses many other advertising environments – likely due to airport travellers arriving several hours before their flights.
Extended dwell times at gates, baggage claims, and security lines give travelers repeated exposure to the same messages. These conditions help brand names and visuals stick in memory long after the trip ends.
For example, surveys by JCDecaux found that many travelers remembered specific airport ads even weeks later.
Purchase Influence and Conversion
Airport advertising does more than increase awareness – it drives purchases. Travel-related brands often see immediate bookings as passengers plan their next trip. Tech companies connect with early adopters who are already inclined toward innovation.
Financial services and B2B solutions perform well because decision-makers often travel for work and are primed for business thinking.
Luxury brands also benefit, as travelers in airports typically have higher incomes and are open to premium purchases while in a spending mindset. A recent survey found that 57% of business travelers took action after seeing an ad in an airport.
Brand Perception Boost
Advertising in airports strengthens brand image by associating companies with credibility and success. Consumers perceive airport advertisers as established, professional, and high-quality.
Even regional or smaller brands gain an international halo effect when placed next to global corporations. This boost in perception often outlasts the campaign itself, continuing to influence customer impressions for months afterward.
For example, Nielsen research has shown that airport campaigns consistently improve measures of brand trust and product quality perception.
Multi-Channel Impact
Airport billboards also contribute to multi-channel effectiveness. When paired with mobile retargeting, social media, or connected TV, airport ads reinforce messaging across multiple touchpoints.
For instance, a traveler who sees your brand on a terminal video wall and then encounters a digital ad on their phone is far more likely to recall and act. This integration amplifies conversions and improves campaign ROI.
Creative Strategies for Airport Billboard Success
Getting the most from airport billboard advertising requires more than repurposing existing creative. To stand out, brands must design campaigns around how travelers move through terminals, how long they linger in certain spaces, and what motivates them in the moment. By aligning your creative with these unique conditions, you transform billboards into lasting brand experiences.
Tell Visual Stories Across Multiple Touchpoints
Sequential storytelling helps build anticipation as travelers pass through different areas of the airport.
For example, an airline might introduce its brand at the parking lot, highlight comfort features at security, and then push loyalty program sign-ups at the gate. This approach takes advantage of natural dwell times and ensures each stage builds on the last.
The cumulative exposure reinforces your message and makes it more memorable than a single isolated placement.
Local Relevance and Cultural Connection
Localized campaigns resonate more with passengers by tying directly to their travel context. Greet international visitors in their native languages at arrival areas. For departing travelers, highlight special offers tied to their destination city.
A restaurant chain could feature “See you in New York” messaging at JFK or “Welcome back to LA” at LAX. Seasonal relevance also matters: ski equipment brands thrive in Denver during winter months, while sunscreen campaigns stand out in Miami year-round.
Incorporate Interactive Elements for Engagement
Static displays can become interactive touchpoints with the right design. QR codes leading to discounts, augmented reality activations that animate when scanned, or hashtags that prompt travelers to share photos all extend engagement beyond the billboard.
For example, a luxury watch brand might use AR to let travelers “try on” a model virtually during their wait at baggage claim. The key is to make the interaction quick, intuitive, and rewarding.
Align Creative with Traveler Mindsets
Not all travelers are the same. Business travelers are often focused, time-sensitive, and receptive to efficiency-driven messages, while leisure travelers are more open to aspirational or experiential themes.
Campaigns tailored to these mindsets – like a fintech platform offering “Smarter business on the go” at a business-heavy hub, or a theme park teasing “Your adventure starts here” near family travel terminals – connect more directly than generic messaging.
Use Premium Placement for Prestige Messaging
High-visibility placements such as spectaculars or terminal banners should carry brand-defining messages rather than tactical offers. These formats are best used to establish credibility, showcase new product launches, or strengthen brand prestige.
Smaller digital screens or shuttle ads can then handle more targeted calls-to-action. This tiered messaging ensures each format plays to its strengths while supporting the overall campaign.
Refresh and Rotate Creative for Frequent Travelers
Frequent flyers make up a large share of airport traffic. To keep their attention, rotate messaging every few weeks or adapt campaigns to reflect changing events, seasons, or promotions. Digital formats make this easier, allowing brands to update in real time. A rotating series of creative executions keeps your campaign fresh and prevents ad fatigue among repeat travelers.
Challenges and Considerations
Airport advertising offers strong benefits, but it also comes with hurdles that demand careful planning. By anticipating these challenges, advertisers can build strategies that avoid costly missteps and set realistic expectations for campaign performance.
Budget Requirements and Financial Planning
Advertising in airports is among the most expensive forms of out-of-home marketing. At large hubs like LAX or JFK, monthly minimum spends often begin at $10,000 to $15,000, while spectaculars and video walls can cost far more once production and installation are included.
Even smaller regional airports typically require several thousand dollars per cycle. Payment is usually due upfront, and discounts for short-term campaigns are rare.
These financial demands make airport advertising best suited for brands with established budgets or clear premium positioning goals.
Long-Term Commitments and Flexibility Limitations
Most airport advertising contracts lock advertisers into multi-week or monthly campaigns, with limited flexibility once agreements are signed. Creative swaps often require new production, additional approval, and fresh installation costs.
Seasonal campaigns may not align well with these long-term commitments, leaving smaller brands at risk of paying for exposure during off-peak travel periods. Unlike digital channels, adjustments cannot be made in real time, so messaging must be carefully planned to remain relevant throughout the contract period.
Complex Approval Processes and Timeline Challenges
Airport campaigns face stricter oversight than most other advertising environments. Content must first pass review by airport authorities, then sometimes by individual airlines operating within the facility.
Transportation security regulations impose further restrictions, while sensitive categories like politics, religion, alcohol, or advocacy often face rejection outright.
Because of these multiple layers of review, approvals can take anywhere from four weeks to several months, which makes airport advertising unsuitable for last-minute campaigns.
Alternative Approaches to Reach Travelers
Airport advertising is powerful, but it comes with high costs and long commitments. Businesses that want to reach the same traveler demographic have other strategic options that deliver strong visibility with greater flexibility and lower investment.
These alternatives capture business executives, leisure travelers, and frequent flyers outside the terminal environment.
Digital Billboards Near Airports
Digital billboards positioned along access roads and highways leading to airports capture travelers at critical moments. Placements near airport exits, tollways, and rideshare staging areas reach passengers headed to or from flights.
Campaigns can also target gas stations, airport hotels, and off-site parking facilities where travelers spend time before flights.
Platforms like Blip allow advertisers to run campaigns low daily, offering complete control over scheduling and message rotation. This flexibility makes it possible to adjust creative for promotions, seasonal travel surges, or last-minute events.
Hotel and Transit Corridors
Travelers spend significant time in hotels and transit hubs, creating multiple touchpoints beyond the airport. Business hotels often cluster near airports, providing predictable access to executives and conference attendees.
Transit stations, such as Amtrak hubs or metro lines serving airports, deliver commuter and visitor traffic daily. Tourist districts with heavy pedestrian flow reach leisure travelers, while convention centers connect brands with decision-makers during industry events. These venues provide extended dwell time similar to airport environments but typically at a fraction of the cost.
Geographic and Behavioral Targeting
Digital out-of-home (DOOH) campaigns now allow advertisers to target audiences based on geography and behavior.
For example, you can focus on neighborhoods with high concentrations of frequent business travelers or affluent households more likely to book leisure trips. Behavioral data also allows targeting of consumers who recently purchased airline tickets or travel-related services.
Campaigns along commuter corridors used by airline staff and airport employees further expand reach to a valuable audience often overlooked in airport-only strategies.
Maximizing Your Travel Marketing Budget
Getting the most from your advertising dollars means striking the right balance between premium placements and cost-effective alternatives.
Airport billboards provide unmatched visibility, but they often demand six-figure annual commitments. For many businesses, combining airport campaigns with more flexible digital billboard options creates a stronger overall strategy.
Blip’s self-serve platform makes this possible by giving businesses full control over budget and scheduling. You can launch a campaign within minutes instead of waiting weeks for approvals, set daily spending limits to match cash flow, and pause or resume ads instantly.
Advertisers can also target peak travel times, such as early-morning commutes to the airport or late-evening return traffic. Testing multiple creatives is simple since digital formats eliminate costly reprinting, and real-time analytics show exactly when and where impressions occur.
This agility allows both small and large businesses to run traveler-focused campaigns that deliver consistent results without straining budgets.
Final Thoughts on Airport Billboard Advertising
Airport billboard advertising offers unmatched visibility, extended dwell times, and access to high-value travelers. From digital screens and spectaculars inside terminals to shuttle placements and transit corridors, advertisers can target both business executives and leisure passengers at moments when they are receptive.
Costs vary by format and airport size, but the prestige of airport placements consistently boosts brand recall, purchase intent, and trust. Yet, challenges like high budgets, long contracts, and complex approvals mean it is not always the most practical choice. Pairing airport campaigns with flexible digital alternatives ensures broader reach and better cost control.
Platforms like Blip give businesses the ability to run traveler-focused campaigns instantly, manage budgets in real time, and capture attention near airports without heavy financial commitments. Start with Blip today to bring your brand in front of travelers when it matters most.
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Frequently Asked Questions
How Much Does Airport Billboard Advertising Typically Cost?
Airport billboard costs vary widely depending on location and format. Smaller regional airports may offer placements starting around $1,000 per four-week cycle, while major international hubs like JFK or LAX often run from $15,000 to $95,000 for larger formats.
Factors such as terminal location, seasonal demand, and contract length affect pricing. Many businesses now balance these expenses with digital alternatives like Blip, which offers flexible daily budgets and instant campaign control.
Are Airport Billboard Ads Effective for Small Businesses?
Yes, but the costs and contracts often put them out of reach for smaller advertisers. Major airports usually require multi-week commitments and upfront payments, making it difficult for small businesses with tight budgets.
That’s why many are turning to digital billboard networks like Blip. With Blip, campaigns can be launched near airports with daily budget control, real-time flexibility, and no lengthy approval process, making it far more practical.
What Types of Businesses Benefit Most From Airport Advertising?
Businesses targeting affluent or frequent travelers tend to benefit most. Luxury goods, technology companies, travel services, and financial institutions often use airport advertising to reach decision-makers and high-income consumers.
That said, regional brands can also gain credibility by aligning themselves with global names in an airport setting. For smaller businesses, platforms like Blip replicate this exposure by targeting travelers along major airport routes at a fraction of the cost.
How Can You Measure the ROI of Airport Advertising?
Measuring ROI can be challenging since many airport campaigns focus on awareness and brand prestige. However, advertisers often use promo codes, QR codes, unique landing pages, and mobile retargeting to connect airport impressions with measurable actions.
Surveys also show strong recall, with over 60% of frequent flyers remembering ads weeks later. Digital billboards, such as those offered by Blip, provide built-in analytics to track impressions and performance in real time.
What Are Alternatives to Traditional Airport Advertising?
For businesses that want traveler attention without the costs and long contracts of in-terminal placements, alternatives exist. Digital billboards near airports, hotel corridors, transit hubs, and tourist districts all deliver access to the same audience.
Blip makes this process affordable and flexible by allowing campaigns to run with daily budgets, precise scheduling, and instant creative swaps. These options often yield better ROI while maintaining traveler reach.
Why Choose Blip for Reaching Travelers Near Airports?
Blip eliminates the hurdles that come with traditional airport advertising. Instead of spending tens of thousands upfront or waiting months for approvals, businesses can launch digital billboard campaigns in minutes.
The platform is user-friendly, affordable, and completely self-serve. With Blip, you control scheduling, budget, and creative while targeting travelers near airports and along major travel routes, making it scalable for any business size.
Sources
- Clear Channel Outdoor-Commissioned Nielsen Study: Airport Advertising Continues Driving Frequent Flyers to Even More Action Post Ad Exposure as Air Travel Surges – Company Announcement – FT.com
- How do you wait at the airport? – Rick Steves Travel Forum
- Latest Ipsos & JCDecaux research underlines the premiumness of the airport audience and the power of airport advertising | JCDecaux
- Clear Channel Outdoor-Commissioned Nielsen Study: Airport Advertising Continues Driving Frequent Flyers to Even More Action Post Ad Exposure as Air Travel Surges | Nasdaq
- 14 Powerful Benefits of Airport Advertising for Brands | The Enterprise World
- global-aviation-frequent-flying-levy-sep22.pdf
- (PDF) Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising
- (PDF) Airport Advertising Effectiveness: An Exploratory Field Study