Row of three bright vertical digital billboards in a busy city street at dusk, each with colorful abstract ads and people walking below.
February 7, 2025
Other

Explore the essentials of digital billboard advertising, from costs and locations to design tips and performance metrics for effective campaigns.

Huge outdoor digital billboard in a crowded city showing charts, graphs, and women using smartphones against a modern glass building backdrop.
February 6, 2025
Other

Learn effective strategies to measure the ROI of your digital billboard campaigns, from setting goals to tracking metrics and optimizing results.

Large outdoor digital billboard with bright orange ad and abstract graphics on a city street at sunset with pedestrians below.
February 5, 2025
Other

Learn essential strategies for launching a successful digital billboard campaign, from setting goals to measuring performance.

Large digital billboard in a busy city at sunset showing colorful illustrated ads promoting local cafes and small businesses, with pedestrians walking below.
Other

Learn how small businesses can effectively use digital billboards to enhance local advertising and connect with their audience.

Times Square scene with huge Pepsi Super Bowl ads and yellow taxis in front of a Subway entrance
January 13, 2025
Marketing, Other, Strategy

The start of the year for most marketing teams means quarterly planning, budget allocation, and setting priorities. An important question to tackle: Which efforts will deliver the biggest ROI, and how can we predict where to allocate resources effectively amid evolving technology and unpredictable consumer behavior? The one thing every marketer can indefinitely be certain […]

Digital billboard mockup with orange background and question marks.
April 18, 2024
Advertising, Other

When it comes to OOH advertising, the term digital billboard is nearly omnipresent, and for good reason. Gone are the days when static billboards reigned supreme, given the present climate of new media and reliance on all things digital.  While there are many forms of out-of-home advertising, digital billboards have taken center stage. That’s because […]

Uplift metrics for OOH + Facebook
December 12, 2023
Other

The Digital Advertising Landscape is Changing With Facebook ad costs rising and the digital advertising space becoming more saturated, marketers need to adopt an omnichannel marketing approach and reach customers at multiple touchpoints in their journey. One advertising channel will not make the impact needed for your company to excel with business growth and marketing […]

AT&T roadside billboard saying “Live larger with more coverage” above busy street.
December 8, 2023
Other

Type of Billboard Understanding Billboard Types Before you decide to rent a billboard, it’s crucial to understand the different types available. Each type offers unique advantages depending on your advertising goals and target audience. For a detailed comparison, our blog post on Digital vs. Traditional Billboards offers extensive insights. Here’s a brief overview: Static Billboards: […]

Restaurant catering photo preparation.
November 30, 2023
Other

Boosting restaurant catering can be a significant driver of year-over-year growth for restaurants. Especially during the holidays, potential customer searches for “Christmas catering services” and “Corporate holiday catering” surge, while “Special occasion catering” remains popular year-round for events like weddings.  Mastering and planning for a few critical strategies outlined below can make your catering services […]

July 6, 2023
Other

Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The data is based on digital […]