How Digital Billboard Advertising Can Help Boost Your SEO Efforts When thinking of how to boost SEO for your website, billboards probably don’t come to mind. Most people wouldn’t consider billboards something SEOs should focus on, but a proper billboard campaign can have indirect positive effects on your rankings. It’s hard to deny the role […]
Which Advertising Medium is Right for Your Campaign Goals? When planning advertising campaigns, it’s important to know what mediums help achieve specific advertising goals. When coming up with a new advertising campaign, it’s important to establish goals for your campaign. Perhaps you want to increase brand awareness, generate leads, or drive traffic to your website. […]
What Role do Billboards Play in the Buyers Journey? Understanding when a buyer is at a particular stage of the buyer’s journey can guide your decision-making on the mediums and messaging you use to communicate with them. When someone decides to make a purchase, whether as an individual or as a business, there are several […]
How Billboards Can Enhance Your Facebook Ads As Facebook advertising costs rise, out-of-home advertising such as billboards can help businesses get an edge on their competitors. Facebook ads are a major marketing channel for businesses big and small, and for good reason. The social media giant and its family of platforms—including Instagram and WhatsApp—have huge […]
How to Support Small Businesses This Holiday Season Amid the Coronavirus pandemic, small and local businesses are needing support now more than ever. With many businesses closing down this year due to the economic downturn and others still struggling to stay afloat, the holiday season is the perfect time to give back to the small […]
Three Ways to Make Your Billboard More Engaging Engaging, memorable advertisements produce the best results. Like all advertisements, your billboard should be no different. However, because billboards are only visible for a few seconds at a time, your design should be clear and concise. To effectively advertise on billboards, you need to create an ad […]
Agencies can now expand their OOH strategy through the power of Lyft’s and Adkom’s real-time platforms across NYC’s live digital car-top fleet NEW YORK, NEW YORK, USA, September 2, 2020 — Adkom, North America’s largest aggregate network of independent out-of-home inventory, is now the exclusive representative of Lyft’s digital taxi-top advertising network to national and […]
Billboards for Non-Profit Organizations By using billboards to spread the word, non-profits can raise money, call donors to action, build brand awareness, and receive additional support. The following 21 billboard advertisements are great examples of how non-profits can use billboards to expand their marketing efforts to reach more people and amplify their message 1. Timpanogos […]
Ex-Kinetic co-CEO partners with Blip to create a next-generation National OOH Network New York (January 27, 2020) – Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America’s most successful self-serve OOH advertising marketplace, to form the largest aggregate network of billboard operators in the USA. Adkom is an opt-in network […]
Billboard Advertising for Event Marketing People can’t attend your event if they don’t know it’s happening. As one of the most effective broadcast advertising mediums, billboards can announce and promote your event to many people at a low cost per impression. Whether you are hosting an industry event, a community meetup, or other special event, […]
