Marketing Strategy for Small Business For many small business owners, the word “marketing” may feel intimidating and expensive. It’s especially overwhelming to think about marketing when only a few people (or maybe just one person) are working hard to keep the doors open. It’s true that marketing for large companies has a lot of moving […]

Transactional VS. Brand Building Ads For a small or new business, the world of advertising can seem murky and expensive. Jargon-filled articles that focus on large-scale ad campaigns feel like a burden rather than a help. However, if you understand a few things about the two basic ad types and their functions, it becomes easier […]

How to Make Text Work on Different Ads From Facebook ads to brochures, there are a lot of ways to get your marketing message out into the world. Many design concepts will translate across all types of advertising, but making some minor tweaks across each ad type can take you from white noise to eye-catching […]

Color Emotion Advertising Guide From messaging and font choice to graphics and layout, there are several layers to making an ad successful. Color plays an important role from a design perspective, but it’s also a handy tool in your kit to help you add emotion and personal connection to your advertising. In fact, several studies […]

Finding Cheap Billboards As you may know, Blip has many price and ease-of-use advantages over print and yard sign advertising as well as other types of billboard advertising. You have the pay-as-you-go and scheduling power in your hands with Blip, and we want you to be able to wield that power to find strategies that […]

Use Yard Signs? Then You Can Afford Billboards! That’s right, if your small business can afford yard signs, you can afford high-quality and professional digital billboard advertising with Blip. But money isn’t all you’ll be saving when you switch from yard signs to the signature Blip experience. You’ll also spend less time fussing with printing […]

3 Tips to Set Your Daily Billboard Budget So you’re pumped to get your digital billboard campaign running, but you’re wondering what in the heck you should set for your daily advertising budget. Spending your business’ money wisely can feel overwhelming (trust us, we know). That’s why we’re here to help you down the budgeting […]

Harness the Power of Online Advertising with Digital Billboards If you’re already using display ads on the internet, or if you’ve always wanted to, digital billboard advertising with Blip’s internet ad-based pricing model is knocking at your door. In the past, pricing for static and digital billboard ads always involved a term contract that had […]

Print vs Billboard Ad Design If you own a small business, your advertising budget is no joke. The bread-and-butter of small business advertising tends to be in a print ad for a few reasons. First, they are generally more affordable; second, you have many publication placement choices to target markets; and third, it’s easy to […]

    Marketing your brand and product is a mutli-level process—it’s a balancing act unique to each business to get the right exposure and brand recognition you need. From paid online ads and organic search to social media posts and outdoor advertising, there’s a lot of “best practices” advice to remember. That’s why we’ve created […]