Marketing Blogs
Compare every type of billboard by technology, size, and placement, then see which format fits your campaign. Launch one on Blip in minutes.
Your best customers may not be ready to buy today. But that does not mean you should wait to show up.
Learn Supritha Shetty's 3-step billboard testing system to inform how your next billboard test should run.
Learn how billboards, social media, search, and email can work together across the customer journey.
Consumers have lost trust in the digital world. Here’s how to regain it. No matter how long (or short) you’ve been building trust online, that trust is now losing its meaning. These days, AI generates perfect product photos. Bots are leaving glowing reviews everywhere. The blue verification badge that once proved you were real now […]
You’ve poured money into marketing and aren’t getting the results you’d expect. Yet you can’t figure out why. You might be using the right platforms and have great creative content to share. But do you have all of the puzzle pieces to put together an effective marketing plan that will get you new customers and […]
How many times does someone need to see your billboard before it sticks in their head? Mark Watson, Senior Account Executive at Blip, has an answer. According to him, seeing a billboard six times over 90 days is enough to build real brand familiarity. He calls these six views qualified impressions. Get enough of these […]
Small businesses create concrete reasons for people to engage before anyone knows who they are. There’s an important lesson about brand building that often seems counterintuitive: the brands that succeed from zero recognition create experiences, access, or education that give people reasons to care long before those people become customers. Sam Sterling, the Head of […]
Marketing managers with tight budgets often have to build an engaged community from nothing. Sam Sterling joined The U.S. SailGP Team as a marketing team of one, facing a challenge any small business would recognize: explaining a product nobody knew existed. Her background at The Players’ Tribune taught her content operations and storytelling, but this […]
Small businesses win by dominating their immediate geography, not chasing customers across entire metro areas. William Shakespeare wrote: “You are not for all markets.” He would’ve been a great marketer. Successful local companies don’t compete by reaching everyone everywhere. They succeed by becoming unavoidable within their service radius. Since placing billions in advertising across markets, […]
