Small businesses win by dominating their immediate geography, not chasing customers across entire metro areas. William Shakespeare wrote: “You are not for all markets.” He would’ve been a great marketer.  Successful local companies don’t compete by reaching everyone everywhere. They succeed by becoming unavoidable within their service radius.  Since placing billions in advertising across markets, […]

Small businesses drown in performance metrics and miss the marketing channels that build lasting customer relationships. Cedric Bernard has managed millions in advertising spend across both digital and traditional channels. His perspective from the agency side and now as CEO of Blip and Adkom is that for most small businesses, the easiest marketing to measure […]

When marketers say they can’t afford billboards, they’re solving the wrong problem “We don’t have the budget for that.” That’s the line Chris Farnkopf hears constantly. As Sales Leader at Blip, he spends every day talking to marketers who’ve already decided billboards require five- or six-figure budgets they don’t have. To reframe the entire conversation, […]

Small businesses want billboards—but the industry doesn’t know it yet. Chad Smith has sat at the exact intersection where small businesses meet billboard advertising for over a decade. As Blip’s first employee and now VP of Supply and Media Owner Success, he’s heard media owners say, “I didn’t know this kind of person would want […]

Quick Answer: Cannabis businesses in New Jersey cannot advertise on off-premises billboards, but there are compliant options. Digital campaigns and cannabis-adjacent services can use platforms like Blip Billboards when audience age requirements and regulations are followed. New Jersey’s cannabis market has grown rapidly since recreational sales began in April 2022. With voters approving legalization by […]

Overcoming the fear that kills two-sided marketplaces before they start “You’re gonna steal our customers.”“You’ll devalue our rates.”“You’re trying to cut us out entirely.” Chad Smith has heard every objection in the book. As VP of Supply and Media Owner Success at Blip, Chad’s entire job revolves around convincing billboard owners to share their inventory […]

The most expensive impression is the one that has to do all the work alone. If you’re solely focused on last-click attribution, you’re missing out on building the brand recognition that makes conversions cheaper and easier. With digital ad costs escalating as platforms like Facebook and Google auction off increasingly scarce “ready-to-buy” audiences, SMBs are […]

Learn Spencer Cook's proven 90-day billboard marketing strategy that helps small businesses build lasting awareness and drive measurable results.

SMBs compete best on speed, agility, and transparency. Aspen Egan grew up at Blip—and Blip has grown up right alongside her.  In the last 6 years, Aspen has gone from HR intern to Senior Manager of Business and People Operations. In that time, she’s helped see the company through huge periods of growth. She’s overseen […]

If you’re running a restaurant in 2025, standing out is survival. Customer expectations are changing by the month, and the strategies that filled tables last year may already feel stale.  That’s why keeping up with the latest restaurant marketing trends is critical. Pair those insights with creative restaurant marketing ideas, and you’ll have the recipe […]