The film Focus (2015), starring Will Smith, is a masterclass in how subtle messaging—and repetition—can shape decisions without us realizing it. Smith plays Nicky, the leader of a high-stakes con crew who uses psychological manipulation to pull off elaborate heists. In one unforgettable scene, Nicky wagers $2 million that his partner (Margot Robbie) can guess […]

If you want any meaningful relationships with your target market, you’ll need to foster and maintain brand trust. It’s easier said than done – we know. But it’s not impossible to achieve. With this in mind, you should never consider this concept as an add-on or a nice-to-have. That’s because your customer base won’t buy […]

What is OOH advertising and how can it grow your business? Learn about OOH types, costs, strategy and how self-serve digital billboards make it simple.

The internet is rife with users suffering from ad fatigue.  With so many ads disseminated across the internet, the digital space can feel like a dump of unwanted messages intended to get digital visitors to buy, whether directly through the online source, or physically, later on when they have the time.  It therefore comes as […]

There’s more to an advertising budget than just the budgeting itself. With so many advertising channels available to promote your company, it may seem nearly impossible to decide on the most effective ones, let alone be able to spend as little money as possible. Companies spend slightly over 9% on marketing efforts on an annual […]

People are tired of ads. So we’re not joking or tooting our own horn when we say digital billboards are your best bet for your advertising and overarching marketing goals. People are becoming weary of ads and not just the so-called traditional ad methods like radio and newspaper ads. Even digital and mobile-first ads are […]

Once you decide to jump on the fruitful bandwagon of advertising, it’s time to set an advertising budget. There are so many advertising channels and you shouldn’t worry about breaking the bank should you choose a particular format, or multiple formats. While you may believe your budgeting and ad purchasing skills to be reasonable, a […]

How to Advertise So that Your Brand is Chosen Effective advertising is a long game, considering that hardly anyone is going to buy from you the first time they see your advertisement, no matter how captivating it is. While that may seem bleak at face value, fret not, as you can still embed your brand […]

TL;DR CPM & QI CPM is a very important metric in budget planning as it tells you the cost of the impressions you’ll deliver to your audience. Because it is so important, we want to discuss the second half of the picture: what’s happening with all those impressions? Of the bulk impressions you’re delivering to […]

Whether you operate a franchise or are a small to mid-sized business owner, developing an audience of well-qualified buyers is a necessity you shouldn’t overlook. This means going beyond just advertising alone and hoping to reach your business goals.  This is to say that solely reaching an audience is not sufficient to meet your marketing […]