Billboards in Brookhaven, GA

Understanding the Brookhaven Market

Brookhaven is one of metro Atlanta’s newer cities (incorporated in 2012), but it has grown into a powerhouse submarket.

• The City of Brookhaven reports a population of more than 55,000 residents spread across about 12 square miles, yielding a density well over 4,000 people per square mile, with some neighborhoods exceeding 6,000 people per square mile.
• Local and regional demographic reports place median household income in the broader Brookhaven area in the $90,000–$100,000 range, roughly 25–40% higher than the Georgia median (around $71,000), signaling above‑average discretionary spending on dining, entertainment, healthcare, and home services.
• The city notes that a majority of adult residents hold at least a bachelor’s degree, and in some Brookhaven neighborhoods more than 60% of residents have a college degree or higher, with many commuting to professional, finance, healthcare, and tech jobs in Brookhaven, Buckhead, Midtown, and Perimeter Center.
• According to local economic development summaries from Explore Brookhaven, more than 2,000 businesses operate in the city, contributing to an employment base of tens of thousands of workers visiting the area weekly.

Brookhaven’s location matters for billboard strategy and for choosing specific Brookhaven billboards that align with your ideal audience:

• I‑85 forms its eastern edge and carries roughly 220,000–250,000 vehicles per day near interchanges like North Druid Hills Road and Clairmont Road, based on recent Georgia Department of Transportation (GDOT) average annual daily traffic counts (GDOT).
• The nearby I‑285 “Perimeter” corridor to the north and west sees more than 200,000 vehicles per day at key junctions with I‑85 and GA‑400, driving heavy pass‑through traffic around Brookhaven and north DeKalb County (DeKalb County Government).
• Major surface streets such as Peachtree Road, Buford Highway (US 23), Clairmont Road, and North Druid Hills Road connect the area to Buckhead, Midtown, Doraville, Chamblee, Decatur, and Tucker, with several of these corridors carrying 25,000–45,000 vehicles per day through Brookhaven and adjacent city limits.
• Brookhaven is served by the MARTA Gold Line via the Brookhaven/Oglethorpe Station, one of the busier stations on the north line. The Gold Line rail corridor as a whole handles well over 20,000 average weekday boardings, contributing a steady stream of riders who see roadside media near park‑and‑ride lots and station approaches (MARTA).
• According to tourism data from Explore Brookhaven, local hotels collectively record tens of thousands of room nights annually, adding a continual flow of out‑of‑town visitors who rely on major arterials and interstates to navigate the area and frequently encounter outdoor billboard advertising near Brookhaven.

These dynamics make the Brookhaven area ideal for campaigns targeting:

• Young professionals in apartments and townhomes along Peachtree and Dresden Drive, where multifamily developments often exceed 50–100 units per building and several complexes exceed 300 units.
• Affluent homeowners in neighborhoods like Ashford Park and Lynwood Park, where owner‑occupancy and higher home values support premium services.
• International and bilingual audiences along Buford Highway, where some commercial plazas feature 20–40 different small businesses and restaurants in a single center.
• Healthcare and education workers commuting to nearby institutions such as Emory University, the Centers for Disease Control and Prevention (CDC), and Children’s Healthcare of Atlanta.

By placing digital billboards near Brookhaven along major approaches through Decatur, Atlanta, Clarkston, Norcross, and Smyrna, we can capture this blend of audiences repeatedly throughout their weekly routines, often reaching the same commuters 10–20 times per week on their regular routes.

Key Audience Segments in the Brookhaven Area

To make billboard advertising near Brookhaven effective, we should match your messaging to the area’s dominant audience profiles.

Young, Urban Professionals

Brookhaven’s proximity to Buckhead and Midtown attracts early‑career and mid‑career professionals:

• In many Brookhaven and north DeKalb ZIP codes, roughly one‑third to nearly half of residents fall into the 25–44 age bracket, mirroring nearby intown neighborhoods highlighted in regional demographic profiles from the Atlanta Regional Commission
• National consumer expenditure surveys show that the 25–44 age group spends disproportionately on dining out (often 30–35% more than older age cohorts), travel, and fitness—categories that align with Brookhaven’s restaurant and gym landscape along Peachtree and Buford Highway.
• Large multifamily developments along Peachtree Road and around the MARTA station place hundreds of units within walking distance of transit; some individual properties exceed 250–400 units, which concentrates thousands of residents within a 1‑mile radius of key billboard approaches.

What this means for your campaign:

• Emphasize time‑saving, premium, or lifestyle‑oriented offers (e.g., boutique fitness, meal delivery, fintech, luxury apartments) that match higher discretionary incomes.
• Use simple, bold calls to action like “3 Minutes from Brookhaven MARTA” or “Next Exit off I‑85,” which are easy to process in 3–5 seconds of drive‑by viewing on Brookhaven billboards and nearby displays.
• Highlight digital and app‑based experiences (mobile ordering, online booking), as smartphone ownership and app usage are very high in this demographic.

Affluent Families and Homeowners

Single‑family neighborhoods radiate from Peachtree Road and Johnson Ferry Road and include many high‑income households:

• Local property and tax data reported by DeKalb County show elevated average home values in Brookhaven and adjacent north DeKalb communities, with many single‑family homes trading at prices well above the metro Atlanta median.
• The broader Brookhaven and north DeKalb area includes a strong share of households with incomes above $150,000, especially in established neighborhoods like Ashford Park, Brookhaven Heights, and Murphey Candler—often more than double the share of such households found in many other parts of metro Atlanta.
• Families in this segment prioritize education, home improvement, healthcare, and family entertainment. Local school performance profiles from DeKalb County School District and nearby private schools point to strong demand for enrichment, tutoring, and extracurricular programs.

Campaign implications:

• Promote home services, private schools, medical practices, and financial services that resonate with long‑term planners and homeowners.
• Use reassuring, trust‑building creative: “Serving Brookhaven Families Since 2005,” or “Same‑Day Pediatric Appointments Near Brookhaven.”
• Emphasize proximity and convenience—“5 Minutes from Peachtree Road” or “Near Murphey Candler Park”—which helps busy families choose you quickly when they see billboards near Brookhaven on their daily routes.

International and Bilingual Audiences on Buford Highway

Buford Highway, just east and southeast of Brookhaven, is one of metro Atlanta’s most diverse corridors, lined with Latino, Asian, and other international businesses.

• Local coverage from outlets like the Atlanta Journal‑Constitution regularly notes that the broader Buford Highway corridor is home to residents and businesses representing dozens of countries and languages, with Spanish, Korean, Vietnamese, and Chinese among the most visible.
• Community and cultural reporting from Atlanta Magazine describes stretches of Buford Highway where more than 80–90% of storefronts in some shopping centers cater to immigrant and international communities, including grocers, bakeries, remittance services, restaurants, and medical offices.
• Along the Brookhaven–Chamblee–Doraville stretch, multiple retail plazas host 20–40 businesses each, concentrating thousands of visitors on weekends and evenings and creating frequent exposures for roadside digital billboards.

How to leverage this:

• Consider bilingual creative (English/Spanish or English/Korean, depending on your business). Even a simple bilingual call‑to‑action line can increase comprehension among the large share of residents and visitors who primarily consume media in another language.
• Focus on clear visuals and recognizable category icons so messages resonate even when language proficiency varies.
• Promote restaurants, grocery, remittance services, insurance, and healthcare options that specifically welcome these communities—such as featuring “Se habla español” or “Korean‑speaking staff available.”
• Tie your creative to well‑known local landmarks along the corridor (“Near Plaza Fiesta,” “Just off Buford Highway”) that are frequently referenced in coverage by regional outlets like Atlanta News First, then place them on Brookhaven billboards that naturally reach drivers headed toward these destinations.

Students, Healthcare, and Education Workers

The Brookhaven area is close to major anchors:

• Oglethorpe University is located in Brookhaven, with total enrollment in the thousands and hundreds of faculty and staff commuting daily to its historic campus along Peachtree Road ( Oglethorpe University
• Nearby Emory University and Emory Healthcare, headquartered just a few miles south and east of Brookhaven, employ tens of thousands of faculty, staff, and healthcare workers across their main campus and surrounding clinics (Emory University).
• The Centers for Disease Control and Prevention (CDC) Clifton Road campus and adjacent headquarters bring thousands more public health professionals and visitors into the Emory–North Druid Hills area every weekday.
• Children’s Healthcare of Atlanta’s expanding campuses around North Druid Hills and North Decatur—including the Arthur M. Blank Hospital campus—are projected to host hundreds of inpatient beds and treat hundreds of thousands of pediatric patients annually, drawing families from across Georgia and the Southeast (Children’s Healthcare of Atlanta).
• These institutions generate heavy traffic on North Druid Hills Road, Clairmont Road, and I‑85 approaches, with some segments carrying more than 40,000 vehicles per day, especially during shift changes.

Best opportunities:

• Advertise student housing, tutoring, quick dining options, healthcare services, or recruiting/employer branding messages timed to the academic calendar and peak clinical hours.
• Use directional language: “Exit North Druid Hills – 0.5 Miles Ahead” or “Next Right after Clairmont Road.”
• Leverage weekday daytime and early evening schedules when shift workers, students, and visiting families are on the road and are most likely to notice billboard advertising near Brookhaven institutions.

Where Our 59 Digital Billboards Reach the Brookhaven Area

We serve the Brookhaven area with a network of 59 digital billboards positioned in nearby cities within roughly a 10‑mile radius:

• Atlanta
• Decatur
• Clarkston (about 6.8 miles)
• Norcross (about 9.0 miles)
• Smyrna

These locations allow you to:

• Reach northbound and southbound traffic along I‑75, I‑85, I‑285, and GA‑400 corridors as drivers approach or leave the Brookhaven area. Collectively, these four interstates move well over 800,000 vehicles per day through metro Atlanta, according to GDOT traffic profiles.
• Target crosstown traffic on surface arteries like Peachtree Industrial Boulevard, Buford Highway, and Ponce de Leon Avenue, which link Brookhaven to activity centers in the City of Atlanta ( City of Atlanta City of Decatur City of Norcross).
• Capture commuters who live outside Brookhaven but work, shop, or dine there. Regional commuting analyses from the Atlanta Regional Commission

Example reach strategies:

• Northeast commuters: Use boards in Norcross and along I‑85 to reach drivers heading toward Brookhaven, Buckhead, and Midtown, where combined employment exceeds hundreds of thousands of jobs across office, retail, and healthcare.
• Eastside and Decatur crowd: Use Decatur and Clarkston boards to connect with intown residents who frequently travel to Brookhaven for shopping, dining, or medical appointments at Emory, CDC, and nearby hospital campuses.
• Crosstown professionals: Use Atlanta and Smyrna boards along I‑75/I‑285 to reach workers coming from Cobb and westside Atlanta into the Brookhaven area, including those visiting Perimeter Center and Buckhead.

With Blip, you can select specific boards or clusters based on where your ideal Brookhaven customers are most likely to be driving and how often they pass through key corridors, then monitor response by ZIP code and time of day. This flexibility makes it easy to tailor billboard rental near Brookhaven to your specific coverage goals and budget.

Timing Your Campaign: When Brookhaven Area Drivers Are on the Road

Traffic in and around Brookhaven follows metro Atlanta’s broader commuting patterns, with some local nuances that we can exploit using Blip’s flexible scheduling.

Weekday Rush Hours

• Morning rush typically runs from about 6:30–9:00 a.m., with the heaviest congestion on I‑85, GA‑400 (just west), and Peachtree Road as commuters funnel toward Buckhead, Midtown, and downtown.
• Evening rush often stretches from 4:00–7:00 p.m., especially around I‑85 interchanges and North Druid Hills/Clairmont Road. Local traffic reports from outlets like WSB‑TV and 11Alive routinely flag these segments among the most congested in DeKalb County.
• On peak days, average travel speeds on I‑85 through north DeKalb can drop below 25–30 mph during rush, effectively turning interstates into slow‑moving, high‑impression corridors where digital billboards stay in a driver’s field of view longer.

Best uses:

• Service businesses: “Call Before 10 a.m. – Same Day Service” for home services advertised during morning drive.
• Restaurants and delivery: Promote happy hour or dinner specials during evening drive near Brookhaven corridors.
• Fitness and wellness: Early‑morning and after‑work classes or specials for commuters heading to or from home.

Midday and Off‑Peak

Brookhaven’s large work‑from‑home and flexible‑schedule population makes midday traffic important:

• Post‑pandemic workforce trends reported by local media and regional planners indicate that intown and near‑intown neighborhoods like Brookhaven host above‑average shares of remote and hybrid workers, which increases daytime trips for coffee, lunch, errands, and childcare.
• Retail centers along Peachtree, Dresden Drive, and Buford Highway see steady midday volumes, with some centers reporting their strongest foot traffic between 11:00 a.m. and 2:00 p.m., according to business improvement and tourism updates from Explore Brookhaven.
• School schedules at nearby public and private schools create additional traffic waves around mid‑afternoon pickup times, feeding more impressions into adjacent corridors.

Campaign ideas:

• Daytime‑only budget to promote lunch deals, boutique retail, salons, or medical clinics.
• Rotate special messages like “Walk‑In Appointments This Afternoon” or “Today Only – 20% Off Lunch.”
• For B2B or professional services, test 10:00 a.m.–3:00 p.m. windows when decision‑makers may be more receptive to longer‑term service messages.

Evenings and Weekends

Brookhaven is a nightlife and dining destination, especially along Dresden Drive and Buford Highway:

• Entertainment and tourism updates from Explore Brookhaven highlight dozens of restaurants and bars within the city limits, many of which report their highest sales on Friday and Saturday evenings.
• Regional traffic coverage from Atlanta News First and Atlanta Journal‑Constitution often notes weekend congestion spikes around the I‑85 and I‑285 interchanges as shoppers and diners travel across north metro Atlanta, passing key billboard locations near the Brookhaven area.
• Weekend days see heavy traffic to parks like Brookhaven Park, Murphey Candler Park, and Blackburn Park, along with youth sports facilities and shopping districts across north DeKalb, generating strong family‑oriented impressions from mid‑morning to late afternoon.

How to use this:

• Schedule evening and weekend blips on boards serving routes into the Brookhaven area to promote nightlife, entertainment, and events.
• Feature “Tonight,” “This Weekend,” or specific event dates to create urgency.
• Align weekend creative with family and recreation messaging (parks, festivals, kids’ activities), especially during spring, summer, and fall festival seasons covered by outlets like Atlanta Magazine.

Creative Best Practices for the Brookhaven Area

Given the mix of fast‑moving interstate traffic and slower surface streets near Brookhaven, we recommend tailoring creative for quick comprehension.

Keep It Simple and Local

• Limit to 7–10 words plus logo/URL or QR code. Industry eye‑tracking studies suggest that drivers have roughly 5–8 seconds to absorb a digital billboard message at typical urban speeds.
• Use local references that Brookhaven‑area residents instantly recognize: “Near Brookhaven MARTA,” “Just off Peachtree in Brookhaven,” or “Minutes from Buford Hwy.”
• Use one main call to action: “Exit at North Druid Hills,” “Order at Our App,” or “Book Online.”
• When appropriate, mention landmarks and institutions highlighted on local maps and tourism sites—“Across from Oglethorpe University,” “Next to Blackburn Park”—to anchor location quickly and strengthen recall for Brookhaven billboards your audience sees repeatedly.

Design for Diverse, Multilingual Audiences

With strong international communities nearby:

• Consider bilingual headlines, particularly English/Spanish, when advertising along corridors serving Buford Highway and I‑85. In many metro Atlanta immigrant corridors, residents who primarily speak languages other than English form 30–40% or more of the population, according to local planning summaries from the Atlanta Regional Commission
• Use universally recognizable icons (food, medical cross, phone, shopping bag) to reinforce your message regardless of language.
• Keep text contrast high and fonts large; visibility tests from digital out‑of‑home (DOOH) industry associations suggest using a minimum 10–18 inch letter height per 100 feet of viewing distance for highway boards.

Emphasize Premium and Lifestyle Cues

Brookhaven‑area consumers are accustomed to polished branding:

• Clean, modern fonts and high‑resolution imagery perform well, especially for upscale retail, dining, and real estate aligned with the higher local income levels.
• If you are a local business, consider pairing a premium look with a hyper‑local hook: “Upscale Dining, Brookhaven Casual” or “Luxury Apartments near Brookhaven Park.”
• Mention awards or rankings from recognizable local outlets—such as “Voted Best of Atlanta” citations from Atlanta Magazine or local “Readers’ Choice” polls—when available.

Rotate Multiple Messages with Blip

Because Blip allows you to upload multiple creatives and rotate them, you can:

• Run one branding message plus one offer‑based message to capture both awareness and direct response.
• Tailor different creatives to commuters vs. weekend shoppers by scheduling specific designs for different times of day, based on your traffic and sales patterns.
• A/B test two versions of a headline and watch which drives more website or in‑store traffic, then shift budget toward the winner over time without printing or installation delays.

Using Blip’s Flexibility for Brookhaven‑Focused Targeting

Our platform lets you purchase individual “blips” of airtime on digital billboards, making it easy to scale up or down based on your goals.

Start with a Test Flight

• Begin with a 2–4 week test campaign on 8–15 boards that primarily serve the Brookhaven area from Atlanta, Decatur, and Norcross. This duration typically covers at least one pay cycle and multiple weekends, when retail and dining traffic peaks.
• Set a daily budget that you are comfortable with; even modest budgets can generate thousands of impressions thanks to heavy regional traffic. For example, a board on a corridor with 100,000+ vehicles per day can reach tens of thousands of unique drivers over the course of a week.
• Focus on rush‑hour and evening time blocks if you are testing response (calls, website visits, promo codes), since many local service and dining businesses report that 50–70% of their weekly revenue clusters around these windows.

Refine by Location and Time

After your initial run:

• Shift more of your budget to boards along the corridors where you see the most customer response (for example, I‑85 northbound if your business is in the Brookhaven area or near North Druid Hills).
• Adjust time‑of‑day spend: if you notice more conversions from lunchtime searches, increase midday impressions; if weekend redemptions spike, shift more impressions to Friday–Sunday.
• Use feedback from your team, customers, and analytics—such as ZIP codes, referral sources, and call times—to refine which boards around Atlanta, Decatur, Clarkston, Norcross, and Smyrna generate the strongest Brookhaven‑area lift and deserve a larger share of your billboard rental near Brookhaven.

Align Creative with Events and Seasonality

Brookhaven and the greater Atlanta area host frequent festivals, sports seasons, and college events:

• Brookhaven‑area events listed on Explore Brookhaven and regional calendars—such as food festivals, park concerts, and holiday markets—often draw thousands of attendees over a weekend.
• Major sports and entertainment events in Atlanta (professional games, concerts, conventions) can push tens of thousands of additional vehicles along I‑75, I‑85, and I‑285, many passing within a short drive of Brookhaven billboards.
• Use boards near I‑85, I‑75, and I‑285 ahead of major events like local festivals, concerts, or sports matchups in Atlanta that drive extra traffic through the Brookhaven area.
• Promote seasonal services (tax prep, HVAC, landscaping, back‑to‑school, holiday retail) with time‑limited creative and “Ends [Month/Date]” language to encourage immediate response.

Check local calendars such as Explore Brookhaven and regional news outlets like 11Alive or WSB‑TV to line up your campaigns with high‑traffic weekends and city‑sponsored activities from City of Brookhaven. This helps ensure your billboard advertising near Brookhaven coincides with peak audience movement.

Industry‑Specific Ideas for Advertising near Brookhaven

Restaurants and Nightlife

• Target Friday afternoon through Sunday evening on boards feeding into Brookhaven from Atlanta, Decatur, and Norcross, when many restaurants report their highest ticket volumes and table turns.
• Show signature dishes or drinks; include distance or exit: “2 Miles from Brookhaven Exit.”
• Promote special nights, brunch, or sports viewing tied to Atlanta teams, leveraging game‑day traffic spikes reported by local sports coverage on 11Alive and WSB‑TV.
• Consider late‑night rotations near corridors serving Dresden Drive and Buford Highway, where dining rooms and bars often remain active well past traditional dinner hours.

Healthcare, Dental, and Wellness

• Brookhaven‑area families and professionals prioritize healthcare access, with multiple urgent care, primary care, dental, and specialty clinics clustered within a few miles of major corridors.
• Run trust‑building creative: “Same‑Day Urgent Care, Serving the Brookhaven Area,” “Board‑Certified Specialists Near Brookhaven,” or “Family Dentistry off Peachtree.”
• Focus on weekday daytime for appointment‑driven services; add evening and weekend visibility for urgent care and walk‑in clinics that capture off‑hours needs.
• Use proximity to major anchors like Emory and Children’s Healthcare of Atlanta in your messaging if relevant to your patient base.

Real Estate and Apartments

• With steady demand for intown and near‑intown housing documented in regional housing reports from the Atlanta Regional Commission
• Target morning and evening commuters on I‑85 and major surface streets, when relocation and moving decisions are often top‑of‑mind for renters and homebuyers stuck in traffic.
• Use limited‑time messages—“Now Leasing,” “Few Homes Remaining,” or “Move‑In Specials This Month”—to convert high‑income, mobile professionals considering new housing options and frequently exposed to billboards near Brookhaven on their drives.

Retail and Local Services

• Use directional and time‑bound language: “Today: 25% Off at Our Brookhaven‑Area Store,” “Next Exit – Free Parking,” or “Same‑Day Pickup Available.”
• Focus heavier frequency on weekends and payday periods (1st and 15th of the month), when discretionary spending generally peaks, as referenced in local consumer spending analyses from metro business media like the Atlanta Journal‑Constitution.
• For service businesses (auto, home repair, salons), test early morning and late afternoon slots, when residents are most likely planning errands and are attentive to billboard advertising near Brookhaven retail corridors.

Education and Childcare

• Market private schools, tutoring centers, and childcare facilities to affluent family neighborhoods around Brookhaven, where parents often seek enrichment and advanced programs beyond standard school offerings.
• Use benefit‑driven headlines: “Top‑Rated Preschool Serving the Brookhaven Area – Enroll Now,” “Test‑Prep for Brookhaven‑Area Students,” or “After‑School Programs near Brookhaven MARTA.”
• Align campaigns with enrollment seasons—late winter and early spring for the upcoming academic year, late summer for last‑minute openings—using timing guidance from local school calendars published by DeKalb County School District and nearby private schools.

Measuring and Optimizing Your Brookhaven‑Area Campaign

While digital billboards are a top‑of‑funnel medium, we can still measure and optimize performance.

Use Clear Tracking Mechanisms

• Unique URLs or landing pages for your Brookhaven‑area campaign (e.g., /brookhaven or /northatlanta) to separate this traffic in your analytics.
• Distinct promo codes (“BROOKHAVEN20”) for in‑store or online redemption that let you directly attribute sales to billboard impressions.
• “How did you hear about us?” prompts tuned to “Billboard near Brookhaven,” “I‑85 Billboard,” or “Peachtree Road Sign” on intake forms and online booking.
• Use call tracking numbers unique to your Brookhaven creative to compare call volumes against other marketing channels.

Watch Timing and Geography

• Compare website traffic and calls during scheduled billboard times vs. off times; look for 10–30% lifts in sessions, calls, or direction requests during your active windows.
• Check where your customers are coming from using analytics tools; if you see clusters in Brookhaven and adjoining ZIP codes in north DeKalb, double down on boards that primarily feed these areas.
• Monitor store visits and appointment bookings by day of week and time; if Saturday afternoon spikes, re‑weight impressions toward that window on boards serving retail and park corridors.
• Pay attention to local coverage of traffic and construction on outlets like 11Alive and Atlanta News First; long‑term detours can shift traffic flows, creating new high‑value billboard corridors or diminishing others.

Iterate with Blip

Because you pay for impressions rather than long‑term static placements, you can:

• Pause underperforming creatives quickly and replace them with new offers or imagery without any printing delay.
• Reallocate spend between Atlanta, Decatur, Norcross, Clarkston, and Smyrna boards based on performance, seasonality, and special events.
• Test new offers monthly without additional printing costs, aligning fresh messages with Brookhaven‑area festivals, sports seasons, and school calendars.
• Gradually increase your budget on the best‑performing locations and dayparts once you validate that they consistently generate leads, walk‑ins, or online conversions.

Bringing It All Together

The Brookhaven area sits at the crossroads of affluent intown living, international culture, and heavy commuter traffic. By leveraging 59 digital billboards in nearby cities like Atlanta, Decatur, Clarkston, Norcross, and Smyrna, we can surround this market—hitting residents, commuters, and visitors multiple times a week as they move through the region’s interstates and major arterials. For advertisers comparing options for billboard rental near Brookhaven, this network provides both reach and flexibility.

With smart targeting by location and time of day, data‑informed creative that reflects Brookhaven’s unique demographics, and ongoing optimization using Blip’s flexible tools, advertisers of any size can build a high‑impact presence near Brookhaven without committing to traditional long‑term billboard leases. Local economic strength, dense traffic volumes, and diverse audience segments combine to make Brookhaven one of the most efficient submarkets in metro Atlanta for well‑planned digital billboard campaigns and for maximizing the visibility of Brookhaven billboards across the region.