Thirteen Facts You Need to Know About Billboard Advertising As social media continues to grow, it’s easy for small businesses to think it’s the best place for them to advertise. However, billboard advertising has been proven to be a highly effective format for reaching consumer audiences. If youâre new to billboard advertising, it can be […]
Don’t Ignore Tomorrow’s Customers As businesses navigate through the current economic recession, no marketing goal has ever been more important than increasing brand awareness. Why? Because you canât ignore tomorrowâs customers. While some may not be ready to spend right now, perhaps they will run into some money tomorrow or near in the future (hello […]
ï»ż Webinar: How to Market Your Small Business In this webinar, Blip Head of Sales Jackie Adams and Senior Brand Strategist Sean Dalton teach you how to market your small business. Learn all about the marketing funnel and how different strategies and tactics play a role in helping you reach new customers. For more helpful […]
How Digital Billboard Advertising Can Help Boost Your SEO Efforts When thinking of how to boost SEO for your website, billboards probably donât come to mind. Most people wouldnât consider billboards something SEOs should focus on, but a proper billboard campaign can have indirect positive effects on your rankings. Itâs hard to deny the role […]
Which Advertising Medium is Right for Your Campaign Goals? When planning advertising campaigns, it’s important to know what mediums help achieve specific advertising goals. When coming up with a new advertising campaign, itâs important to establish goals for your campaign. Perhaps you want to increase brand awareness, generate leads, or drive traffic to your website. […]
What Role do Billboards Play in the Buyers Journey? Understanding when a buyer is at a particular stage of the buyer’s journey can guide your decision-making on the mediums and messaging you use to communicate with them. When someone decides to make a purchase, whether as an individual or as a business, there are several […]
How Billboards Can Enhance Your Facebook Ads As Facebook advertising costs rise, out-of-home advertising such as billboards can help businesses get an edge on their competitors. Facebook ads are a major marketing channel for businesses big and small, and for good reason. The social media giant and its family of platformsâincluding Instagram and WhatsAppâhave huge […]
How to Support Small Businesses This Holiday Season Amid the Coronavirus pandemic, small and local businesses are needing support now more than ever. With many businesses closing down this year due to the economic downturn and others still struggling to stay afloat, the holiday season is the perfect time to give back to the small […]
Three Ways to Make Your Billboard More Engaging Engaging, memorable advertisements produce the best results. Like all advertisements, your billboard should be no different. However, because billboards are only visible for a few seconds at a time, your design should be clear and concise. To effectively advertise on billboards, you need to create an ad […]
Does Billboard Advertising Work in 2020? Most small- to medium-sized businesses (SMBâs) are working with a limited ad budget. Theyâre also looking for ways to stretch their marketing dollars and to avoid spending half their budget on agency support. But where to start? And how to spend? In the dynamic landscape of programmatic display advertising, […]
