ROADSIDE BILLBOARD
10960 East Freeway
82,340 daily impressions (adults 18+)
Board 48 x 14 ft
W facing
Right read
Houston Billboard Advertising
Billboards in Houston, TX
71 digital billboards in Houston, 144 in and around the city. See where they are, what they cost, and who they reach.
Self-serve digital boards with no minimum spend or long-term contract — browse inventory and pricing at your pace.
in and around Houston
31 Roadside digital billboards 2 in Houston · 29 nearby
113 Place-based screens 69 in Houston · 44 nearby
$13/day Typical recent daily spend
1.3M Daily impressions adults 18+
Find Digital Billboards in Houston
Browse 144 billboards in and around Houston (31 roadside and 113 place-based screens). 71 are in Houston; explore the map or open a nearby city for more options. The 31 large-format roadside boards with a measured audience in and around Houston reach a combined ~ 1.3 million daily impressions among adults 18+. Blip inventory here is digital roadside billboards and place-based screens — not static bulletins, posters, or wallscapes.
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Find boards by city
Select a city to show its boards on the map. Each count is boards in that city. For a wider area view, see regional coverage by media market.
Stafford 5 Missouri City 8 Spring 9 Sugar Land 6 Pearland 7 Humble 7 Pasadena 15 Baytown 6 League City 5 La Marque 5
Looking for a specific town?
See all 222 Texas cities ↓Browse all 71 Houston boards
Full list of 71 billboards in Houston — photos, specs, Street View, and campaign links. Highway billboards first, then place-based screens. For nearby options, use the map or city links above.
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Roadside billboard
10960 East Freeway
- 82,340 daily impressions (adults 18+)
- Board 48 x 14 ft
- Creative 1400 x 400 px (Landscape)
W facing Right read -
Roadside billboard
10960 East Freeway
- 60,265 daily impressions (adults 18+)
- Board 48 x 14 ft
- Creative 1400 x 400 px (Landscape)
E facing Left read -
29 more roadside boards in nearby cities
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Place-based screen
6509 Westheimer Road
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
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Place-based screen
5424 Antoine Drive
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
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Place-based screen
1828 Don Alejandro
- Daily impressions not reported
- Board 1 x 1.75 ft
- Creative 1080 x 1920 px (Portrait)
N facing -
Place-based screen
6804A South Texas 6
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
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Place-based screen
10920 West Little York Road
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
1319 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 3 x 2 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
15201 Mason Road
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
6804A South Texas 6
- Daily impressions not reported
- Board 2.25 x 3.99 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
14646 Alderson Street
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
15201 Mason Road
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
14646 Alderson Street
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
6223 Bellaire Boulevard
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
12000 Richmond Avenue
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
12000 Richmond Avenue
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
7825 Highway 6
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
Hwy 6 traffic -
Place-based screen
7955 Barker Cypress Road
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
12000 Richmond Avenue
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
17550 West Little York Road
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
17121 Westheimer Road
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
12000 Richmond Avenue
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
17121 Westheimer Road
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
16506 Farm to Market Road 529
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
6223 Bellaire Boulevard
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
14646 Alderson Street
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
15119 Wallisville Road
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
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Place-based screen
6804A South Texas 6
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
6804A South Texas 6
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
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Place-based screen
8686 Highway 6 North
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
Hwy 6 traffic -
Place-based screen
8686 Highway 6 North
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
Hwy 6 traffic -
Place-based screen
11398 Westheimer Road
- Daily impressions not reported
- Board 2.25 x 3.99 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
10719 Airline Drive
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
10540 Cypress Creek Parkway
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
10540 Cypress Creek Parkway
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
10540 Cypress Creek Parkway
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
14646 Alderson Street
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
14646 Alderson Street
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
12620 Woodforest Boulevard
- Daily impressions not reported
- Board 1 x 1.75 ft
- Creative 1080 x 1920 px (Portrait)
N facing -
Place-based screen
10920 West Little York Road
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
5455 Allendale Road
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
5455 Allendale Road
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
5455 Allendale Road
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
5455 Allendale Road
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
5455 Allendale Road
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
6701 Harwin Drive
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
17118 West Little York Road
- Daily impressions not reported
- Board 0.98 x 1.74 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
440 West Little York Road
- Daily impressions not reported
- Board 1 x 1.75 ft
- Creative 1080 x 1920 px (Portrait)
N facing -
Place-based screen
12000 Richmond Avenue
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
7825 Highway 6
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
Hwy 6 traffic -
Place-based screen
6223 Bellaire Boulevard
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
13300 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
7955 Barker Cypress Road
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
17550 West Little York Road
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
1319 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 3 x 2 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
12000 Richmond Avenue
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
17121 Westheimer Road
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
7955 Barker Cypress Road
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
13300 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
13300 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
17121 Westheimer Road
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
12000 Richmond Avenue
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
12000 Richmond Avenue
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
13300 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
13300 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
11740 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
11740 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
11740 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
11740 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
-
Place-based screen
11740 Farm to Market 1960 Road West
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1080 x 1920 px (Portrait)
-
Place-based screen
6223 Bellaire Boulevard
- Daily impressions not reported
- Board 1 x 1 ft
- Creative 1920 x 1080 px (Landscape)
Popular Houston boards
ROADSIDE BILLBOARD
10960 East Freeway
60,265 daily impressions (adults 18+)
Board 48 x 14 ft
E facing
Left read
How much is a billboard in Houston?
Recent campaigns in Houston often spent about $13/day. You set your own daily budget — there’s no minimum and no contract. What that budget buys depends on which screens you pick and what other advertisers are bidding.
$50 per day
7,276 People who see your ad each day
$1,500 If you ran it for 30 days
At $50 a day you have enough volume for regular drivers on your chosen route to see the ad several times a week, which is where outdoor advertising starts to compound.
Modeled from recent Texas campaigns — an estimate, not a quote. You always set your own budget and choose your own screens. Recent campaigns in Houston often spent about $13/day.
About this data
The audience figure is estimated daily impressions (adults 18+), adjusted for share of voice, from recent Texas roadside campaigns, held to the nearest measured spend band as you move the slider. Place-based screens are excluded. This is an estimate, not a quote. Lower-budget bands without a stored impressions median are scaled from a neighboring measured band using realized play volume. This page does not yet have enough local campaign-days for its own impression curve, so it uses Texas.
A lower price per blip does not always mean cheaper reach — cost per 1,000 views depends on how many people see each play (buyer-scoped CPM), not the play price alone.
There’s no single answer to how much a billboard costs in Houston — what a board costs depends on its traffic, the hours you run, and how many other advertisers want the same screen. Create a free account to set a daily budget, then use Blip Optimized or choose your own signs.
Billboard rentals in Houston
All 71 boards in Houston were open for campaigns as of 2026-09-01. Check live availability when you start.
How Blip Rental Works
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Pay-per-play, not a lease. Traditional rental is usually a fixed multi-week contract on one face. On Blip you set any daily budget, then either let Blip Optimized pick strong signs for you or choose your own boards, and pay for the plays you buy — pause or stop anytime. No long-term lease and no minimum spend.
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Digital rotation. Each board runs a loop of short spots (typically about 7.5–10 seconds). Your ad shares the loop with other advertisers instead of owning the face full-time.
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Availability can change. Counts above are a snapshot, not a hold. You’ll see what’s open when you build a campaign.
Plan your Houston billboard campaign
Traffic peaks around 5pm and runs high from 3pm to 7pm, demand climbs from June through July, and the advertisers already buying here are mostly local.
Timing
5pm is the peak hour
Peak visibility runs 3pm–7pm. Best value runs 6am–11pm, around $ 3 per 1,000 views.
Traffic by hour
- Traffic
12am
6am
12pm
6pm
12–3am
3–6am
6–9am
9am–12pm
12–3pm
3–6pm
6–9pm
9pm–12am
About this data
For Houston and nearby cities, 7pm offers the best value at $3 CPM, while activity is busiest at 5pm. Use daily-budget scheduling to test efficient reach against the busier 3pm–7pm period.
Median price of one ad play at 12am is about $ 0.010 — about 21x less than a 4pm play, for far lighter traffic.
Overnight blips can cost less per play but more per 1,000 views when fewer drivers pass the board.
With Blip you schedule by hour and day — run only the windows that fit your goal, whether that’s maximum eyeballs at rush hour, efficient midday reach, or cheap brand repetition overnight.
June–July is busiest
Quietest in October; ~ 103% above the trough.
Demand by month
J
F
M
A
M
J
J
A
S
O
N
D
About this data
Advertiser demand was quietest in October and busiest in July, with a 103% peak-to-trough spread. Plan a budget test across both periods; these demand data do not establish a seasonal price peak.
Hour-of-day still matters more for day-to-day buying. Seasonality is the backdrop: winter is quieter and summer through early fall is busier.
51.4% female / 48.6% male of adult impressions
Audience demographics (adults 18+) from recent Houston campaigns — the people who see the boards, not city population. 55+ is the largest age band (33%).
Age
18-24
25-34
35-44
45-54
55+
73 advertisers ran Houston campaigns
In the last 12 months — mostly local businesses. Entertainment & events leads at about 22.1% of spend.
Share of spend
About this data
Recent Blip spend in Houston and nearby cities was led by Entertainment & events at 22.1%, narrowly ahead of Home & local services at 21.1%. Real estate accounted for 13.6%, showing a mixed recent advertiser-category buying pattern.
Use the mix as planning context: categories already spending here are active buyers; thinner categories may be an opening.
Houston billboard guide
Value-minded Houston households
Houston’s median household income is $62,894, below Texas at $76,292, so a clear price, limited-time offer, or practical everyday benefit may land better than a luxury-first message.
Place-based screens lead the buy
With 69 place-based screens and 2 roadside screens, lead with place-based inventory when you want to reach people near shopping, dining, and other stops rather than building a highway-only plan.
Events lead advertiser demand
Entertainment and events account for 22.1 percent of advertiser spending, making timely offers for shows, dining, family activities, and other outings a strong fit; Harris County’s large health care, food and lodging, and retail employment also supports practical offers for workers and customers on the move.
July is busier than October
Demand changes by 103 percent between July, the busiest month, and October, the quietest, so reserve important summer promotions early and check October pricing when a more flexible schedule can work.
Recent campaigns found steady play
The middle of recent campaigns spent $13.29 per day and received 575 plays per day, though some spent less and some spent more; use that as a read on board activity, then choose a daily amount that fits your business and check the current price. Midnight also offers a distinct chance to reach late-night customers when that matches your offer.
Houston at a glance
2,390,125 Population July 2024
$62,894 Median income Texas $76,292
34.3 yrs old Median age Texas 35.5
2.47 Household size
36% have a bachelor's degree · 69.7% drive alone to work
Jobs located here
1,921,526 vs 2,390,125 residents
Largest campuses
Official sites houstontx.gov
Sources: U.S. Census and IPEDS
Houston Billboard Advertising FAQs
Why does billboard advertising work in Houston?
The typical Houston-area commute is about 28.5 minutes each way. A roadside screen is the one ad they can't skip, block, or scroll past.
Do I need a contract or minimum spend to advertise in Houston?
No. Blip is self-serve with no minimum spend and no long-term contract. You set a daily budget, then either let Blip Optimized pick signs for that budget or choose your own boards. You can pause or stop your campaign at any time.
Can I pick exactly which boards in Houston my ad runs on?
Yes — choose I’ll Choose My Own Signs when you set up, and pick specific boards from the Houston map and board list on this page (street address, size, and estimated daily impressions among adults 18 and over, adjusted for share of voice). Or use Blip Optimized and we’ll select strong signs in your target area for your budget.
Why do two billboards on the same road cost different amounts?
Blip charges per play, and every face has its own audience and its own demand. Two boards that look similar can differ by facing, direction of traffic, and advertiser competition. Confirm live play prices when you build a campaign — see the Texas page for statewide measured dispersion examples.
Houston media market in Texas
Planning a wider Houston-area buy? Here’s the full media market around the city.
When you launch, use Blip Optimized or choose your own signs.
Houston
183 Boards across 31 cities
2.1M Daily impressions
This page focuses on 71 boards in Houston, while the Houston and nearby cities cohort covers 144 boards. The wider Houston media market includes 183 boards across 31 cities, so use this page for in-city planning and the cohort for broader context.
Cities with the most boards