Texas Billboard Advertising

Texas Billboards

507 digital billboards across Texas — where they are, what they cost, and who they reach.

Self-serve digital boards with no minimum spend or long-term contract — browse inventory and pricing at your pace.

Browse Texas billboards See pricing

In Texas

320 Roadside digital billboards
187 Place-based screens
133 Cities with Blip boards
$25/day Typical Texas budget
11.8M Daily impressions adults 18+

Find Digital Billboards in Texas

Browse 320 roadside digital billboards and 187 place-based screens (507 total) across 133 Texas cities. The 285 large-format roadside boards with a measured audience reach a combined ~ 11.8M daily impressions among adults 18+. Pick a city below to zoom the map, or compare regional coverage further down. Blip inventory here is digital roadside billboards and place-based screens — not static bulletins, posters, or wallscapes.

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Find boards by city

Select a city to show its boards on the map. Each count is boards in that city. For a wider area view, see regional coverage by media market.

Houston 71 Dallas 50 San Antonio 28 El Paso 20 Carrollton 15 Pasadena 15 Grand Prairie 14 Spring 9

Looking for a specific town?

See all 222 Texas cities ↓

How much does a billboard cost in Texas?

Recent campaigns in Texas often spent about $25/day. You set your own daily budget — there’s no minimum and no contract. What that budget buys depends on which screens you pick and what other advertisers are bidding.

$50 per day

7,276 People who see your ad each day
$1,500 If you ran it for 30 days

At $50 a day you have enough volume for regular drivers on your chosen route to see the ad several times a week, which is where outdoor advertising starts to compound.

Modeled from recent Texas campaigns — an estimate, not a quote. You always set your own budget and choose your own screens.

About this data

The audience figure is estimated daily impressions (adults 18+), adjusted for share of voice, from recent Texas roadside campaigns, held to the nearest measured spend band as you move the slider. Place-based screens are excluded. This is an estimate, not a quote. Lower-budget bands without a stored impressions median are scaled from a neighboring measured band using realized play volume.

A lower price per blip does not always mean cheaper reach — cost per 1,000 views depends on how many people see each play (buyer-scoped CPM), not the play price alone.

There’s no single answer to how much billboards cost in Texas — what a board costs depends on its traffic, the hours you run, and how many other advertisers want the same screen. Traditional billboard rental locks you into a fixed multi-week contract on one board; with Blip you pay per play across as many boards as you like, and you can stop any time. Create a free account to pick boards, set a daily budget, and start a campaign.

Plan your Texas billboard campaign

Traffic peaks around 5pm and runs high from 11am to 8pm, demand climbs from June through September, and the advertisers already buying here are mostly local.

Timing

5pm is the peak hour

Peak visibility runs 11am–8pm. Best value runs 6am–11pm, around $ 4 per 1,000 views.

Traffic by hour

  • Traffic
About this data

For efficient reach, prioritize 7pm, the best-value hour at $4.12 CPM; 5pm is the busiest hour, while 12am has the cheapest individual plays. Use daily-budget scheduling to test the tradeoff.

Median price of one ad play at 12am is about $ 0.010 — about 9x less than a 12pm play, for far lighter traffic.

Overnight blips can cost less per play but more per 1,000 views when fewer drivers pass the board.

With Blip you schedule by hour and day — run only the windows that fit your goal, whether that’s maximum eyeballs at rush hour, efficient midday reach, or cheap brand repetition overnight.

Texas billboard guide

Home-service ads lead the mix

Home and local services account for 22.3 percent of advertiser spending, so repair, maintenance, cleaning, and other appointment-driven businesses should use a clear service and response prompt that can stand up beside similar offers.

June is busier than January

Demand shifts by 89 percent between the busy month of June and the quieter month of January, so line up time-sensitive promotions early for summer and use January for offers that can benefit from less competition.

Late-night tests can help

If your customers make decisions after hours, test 12 a.m. for messages such as food, entertainment, rides, or urgent services, then compare results with the times your business is best able to serve new customers.

Texas at a glance

Population July 2024
Median income
35.5 yrs old Median age
2.7 Household size

33.1% have a bachelor's degree · 73.2% drive alone to work

Jobs located here

vs

Largest industries

  • Health care
  • Retail trade
  • Education

Largest campuses

Official sites Texas Department of TransportationTravel Texas

Sources: U.S. Census and IPEDS

Texas Billboard Advertising FAQs

Why does billboard advertising work in Texas?

80.5% of Texas workers drive alone, spending about 26.4 minutes each way. A roadside screen is the one ad they can't skip, block, or scroll past.

The same commuters pass the same boards day after day — measurement shows roughly 2.6 exposures per person each week, so your message builds real familiarity.

Do I need a contract or minimum spend to advertise in Texas?

No. Blip is self-serve with no minimum spend and no long-term contract. You set a daily budget, then either let Blip Optimized pick signs for that budget or choose your own boards. You can pause or stop your campaign at any time.

Can I pick exactly which Texas boards my ad runs on?

Yes — choose I’ll Choose My Own Signs when you set up, and pick specific boards from the Texas map on this page (location, size, and estimated daily impressions among adults 18 and over, adjusted for share of voice). Or use Blip Optimized and we’ll select strong signs in your target area for your budget.

Why do two billboards on the same road cost different amounts?

Blip charges per play, and every face has its own audience and its own demand. Across Texas boards over the last 30 days, neighboring faces within half a mile typically differed by about 1.5× in cost per play — and sometimes more than 4×. The largest factor is how many people actually see that specific face, including which direction it reads. Two sides of a single structure can look identical and deliver very different traffic: boards on the same pole often differ several times over in cost because one facing sees far more audience.

Which Texas market covers my area?

Dallas–Fort Worth delivers the most daily views; Houston has the most screens. Pick a market to see its cities.

Dallas–Fort Worth

Coverage spans 169 boards in 43 cities, with inventory led by Dallas, Carrollton, and Grand Prairie.

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Go Deeper

Every Texas city with a billboard

222* Texas cities and nearby areas. Open a city for boards labeled there, or a nearby-area page when we cover the towns around it — grouped by media market.

A city with its own page opens that page — boards and pricing.

222 cities and nearby areas across 17 media markets.

Fastest way in — or browse by market below.

Houston

53 cities · 183 screens

Aldine 19 Alvin 2 Arcola 1 Atascocita 1 Baytown 6 Bellaire 33 Brookshire 4 Channelview 39 Cinco Ranch 18 Cloverleaf 38 Conroe 2 Dayton 1 Deer Park 39 Dickinson 16 Four Corners 52 Fresno 29 Friendswood 1 Fulshear 6 Galena Park 37 Galveston 5 Houston 71 Humble 7 Iowa Colony 11 Jacinto City 4 Katy 4 La Marque 5 La Porte 2 League City 5 Manvel 13 Meadows Place 2 Mission Bend 52 Missouri City 8 Panorama Village 1 Pasadena 15 Pearland 7 Pecan Grove 35 Richmond 1 Rosenberg 4 Rosharon 1 Santa Fe 2 Seabrook 9 Sealy 1 South Houston 36 Spring 9 Stafford 5 Sugar Land 6 Texas City 14 The Woodlands 2 Tomball 13 Webster 10 West University Place 26 Wharton 1 Willis 2

Dallas–Fort Worth

80 cities · 169 screens

Addison 58 Allen 10 Alvarado 1 Arlington 6 Aubrey 5 Balch Springs 2 Bedford 26 Benbrook 8 Burleson 3 Carrollton 15 Cedar Hill 9 Celina 6 Colleyville 17 Coppell 52 Corinth 6 Crowley 11 Dallas 48 Denton 4 DeSoto 5 Duncanville 2 Euless 29 Fairview 7 Farmers Branch 1 Fate 4 Flower Mound 11 Forest Hill 2 Forney 5 Fort Worth 5 Frisco 2 Gainesville 1 Garland 5 Glenn Heights 4 Godley 1 Grand Prairie 14 Grapevine 2 Greenville 1 Haltom City 2 Heath 8 Hickory Creek 1 Highland Village 15 Hurst 20 Hutchins 1 Irving 5 Keller 6 Lake Dallas 1 Lakeside 1 Lancaster 1 Lantana 6 Lewisville 5 Little Elm 1 Mabank 2 Mansfield 1 McKinney 3 Melissa 2 Mesquite 3 Midlothian 1 Murphy 6 North Richland Hills 8 Northlake 2 Pantego 1 Plano 5 Prosper 11 Red Oak 2 Rendon 12 Richardson 23 Rockwall 8 Rowlett 1 Royse City 3 Sachse 15 Saginaw 11 Seagoville 7 Southlake 9 Sulphur Springs 3 The Colony 4 Trophy Club 4 University Park 66 Valley Mills 1 Watauga 1 Waxahachie 2 White Settlement 2

* Includes boards just outside city limits.